Education

Educating our members is one of the most important benefits the Adcraft Club provides. It is our goal to provide advanced educational opportunities that serve the entire spectrum of our membership, from student to entry-level to seasoned professional.

Scholarships – Adcraft Foundation raises money each year in an effort to provide several scholarships to deserving advertising and marketing students from in Michigan colleges and universities. The scholarship entries are collected in the fall, and scholarships are awarded the following spring at an Adcraft meeting.

AdCon Career Conference – An annual must-attend event for students considering the fields of advertising and marketing, AdCon hosts more than 200 students from area colleges and universities who are interested in learning more. Students are able to hear what agency life is like from some of the area’s top professionals, with a focus on dialogue between presents and students, as well as network and receive resume / job search critiques.

ADvance – Open to members only, this 10-week program runs each spring for newer professionals. Each week is devoted to a different aspect of the business, and the group travels to different agencies, media outlets and more to meet other real-world practitioners and learn techniques for career advancement. The curriculum is designed to be particularly relevant to those with five years experience or less.

Executive Learning Series – Each year, we host a series of four learning sessions designed to meet the needs of even seasoned veterans. These sessions are developed with the intent of keeping our members current and ahead of the curve with respect to new technologies related to the field (e.g. mobile apps, privacy issues, etc.)