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SHARE YOUR COMPANY'S JOB OPenings WITH 2,000+ ADCRAFT MEMBERS

 

The Adcraft job board is always free for members. In order to serve our community in a time of increasing need, we are now making all postings for Detroit marketing jobs free ($100 value) until further notice. If you have an opportunity, please email us at adcraft@adcraft.org and we will get it posted to the job board right away.




Accordion Widget
Account Executive - Ampersand
Account Executive - Ampersand

JOB TITLE: Account Executive

REPORTS TO: Director of Sales

DEPARTMENT: Sales

ESSENTIAL FUNCTIONS:
In this challenging position, your responsibilities will include calling directly on agency
personnel and clients to represent Ampersand affiliates in the sale of cross-screen advertising,

meeting revenue goals and business objectives. Ampersand Account Executives are expected
to be proficient in our available research and product offerings in order to be a consultative
media partner and establish/maintain excellent customer relationships. Ampersand AEs must
be able to develop strong relationships with our Owners and Affiliates, and all Ampersand
Divisions to coordinate business development efforts.

EDUCATION, SKILLS AND EXPERIENCE:
Qualified candidates should possess experience in media sales. Previous cable, broadcast,
and/or digital sales experience, and/or agency experience preferred. Excellent written, oral,
and presentation skills are necessary, as well as knowledge of competition and trends. College degree preferred.

BENEFITS: Ampersand offers a competitive salary plus benefits package including medical,
dental, & vision plans, (PTO) paid time off, 401K, & tuition reimbursement. Please visit our website at https://ampersand.tv/ for more information on our products and services.


Apply here.

Date posted: 2/24/21


Accordion Widget
Director, Digital Marketing - Little Caesar Enterprises
Director, Digital Marketing - Little Caesar Enterprises

Job Summary

The Director of Digital Marketing will serve a critical role to help advance a variety of high-priority marketing initiatives.  This position will be responsible for leading all US national digital efforts, including paid performance media, online video, website content, social channels, CRM, and more. Additionally, this person will lead Little Caesar Enterprises' advanced promotion engine efforts. 
 

To be successful in this role, the Director of Digital Marketing will need a clear understanding of paid digital media strategies, CRM customer journeys, digital creative best-practices, and social media.  The ideal candidate will have a strong analytical background with an understanding of how to leverage data to drive positive results.  They will also have a clear vision for how to best prioritize digital marketing projects and initiatives.
 

Key Responsibilities  

  • Develop overarching digital marketing strategies that are synergistic with marketing priorities and incorporate all digital channels (including CRM, paid media, social media, etc.)
  • Create a plan for leveraging personalized digital consumer promotions to help accomplish sales & transaction objectives
  • Leverage advance promotions engine to increase sales and transactions while maximizing store profitability
  • Define, communicate and execute against customer digital journeys to acquire new guests and drive greater lifetime value
  • Oversee substantial overpaid digital media budget and lead ongoing evolutions and optimizations to best delivery against key KPIs
  • Lead advancement of data strategy, including building cross-functional alignment for infrastructure improvements
  • Manage domestic social media strategy (inclusive of all consumer-facing platforms) to help amplify transactions, drive digital orders, and build brand love
  • Oversee digital marketing content development, working in conjunction with the internal creative team and creative agency
  • Present to and collaborate with key senior team stakeholders and cross-departmental partners
  • Collaborate with communications to refine & manage social crisis management process to mitigate risks to the brand from negative consumer content
  • Manage, train, and develop an internal digital team as well as help oversee external agency partners

Minimum Skills, Knowledge and Abilities  

  • 10+ years of digital media, marketing, and social media experience for consumer-facing brands
  • Demonstrated experience leading advance promotions engine efforts 
  • 5+ years of experience developing/leading social media content strategies across key platforms (Facebook, Instagram, Youtube, Twitter, Snapchat, etc)
  • 3+ years of experience leading consumer data strategies
  • Bachelor’s degree in marketing, communications or related field Large consumer brand experience required

Preferred Knowledge, Skills and Abilities

  • Digital media experience at advertising agencies preferred QSR experience preferred

Working Conditions

  • This position will be in an office environment

Apply here.

Date posted: 2/23/21


Accordion Widget
Sr Associate Project Manager - Weber Shandwick
Sr Associate Project Manager - Weber Shandwick

Weber Shandwick is more than a leading global communications agency – we’re an engagement agency. Our success is built on a deep commitment to our clients, our people, creativity, collaboration and engaging stakeholders in new and bold ways to build brand reputation and drive business results. 


Weber Shandwick's Detroit office has a unique opportunity for a detail-oriented Sr. Associate of Project Management. This role has accountability for activity coordination, manages (with support from more senior PMs) creative trafficking, status reporting, resource management and client communication, and is in training on planning, scoping and end-to-end project management responsibilities.


MAJOR RESPONSIBILITIES/ESSENTIAL JOB FUNCTIONS:

  • Work with Project Management (PM) and Client Experience (CX) teams to organize and coordinate creative projects and/or specific functions within larger engagements
  • Independently manage project tasks and communicate overall project status to manager and project leads
  • Participates with interagency communications with supervision from manager; can reliably represent agency to external stakeholders
  • Support creative leadership in identifying design resources across key projects and tracking resource allocations
  • Ensures all creative deliverables and assets are being developed on time and on brief; including the ability to communicate project timelines to keep the team organized and on track
  • Ensures all appropriate parties are engaged in reviews and providing inputs when appropriate
  • Ensures that all assets are in-hand and comprehensive to be able to develop creative
  • Advocates for the needs of the creative team with regard to client needs; setting realistic expectations, timing, etc.
  • Effectively participates in internal meetings, taking accurate meeting notes and articulate key meeting action items
  • Identifying if/when things are going off-track and mitigating any issues as a result
  • Seeks clarity in requests to allow for best possible creative outputs

Basic Qualifications:

  • 2-3 years of professional experience, preferably in a marketing, public relations or advertising agency setting
  • Familiarity with creative process; including social media, video production and design
  • Understands the role of project management and demonstrates efficient and effective time management
  • Exceptional organizational skills; knowledge of excel; PPT and some Adobe creative suite.
  • Demonstrates strong, professional work ethic

About Weber Shandwick


Weber Shandwick is a leading global communications network that delivers next-generation solutions to brands, businesses and organizations in major markets around the world. Led by world-class strategic and creative thinkers and activators, we have won some of the most prestigious awards in the industry. Weber Shandwick was named to Ad Age’s Agency A-List in 2020 and Best Places to Work in 2019. Weber Shandwick was also honored as PRWeek’s Global Agency of the Year in 2015, 2016, 2017 and 2018, and PRovoke’s Global Agency of the Year in 2015, 2017 and 2019. The firm earned 25 Lions at the 2019 Cannes Lions International Festival of Creativity. Data-led, with earned ideas at the core, the agency deploys leading and emerging technologies to inform strategy, develop critical insights and heighten impact across sectors and specialty areas, including brand and B2B marketing, healthcare marketing, change management, employee engagement, corporate reputation, crisis management, data and analytics, technology, public affairs, social impact and financial communications. Weber Shandwick is part of the Interpublic Group (NYSE: IPG). For more information, visit http://www.webershandwick.com


Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

#LI-RJ1


We make our careers website accessible to any and all users. If you need an accommodation to participate in the application process, please contact us at JobAppAccommodation@ipgdxtra.com. This email address is not for general employment inquiries or vendors; rather it is strictly for applicants who require special assistance accessing our employment website. Due to volume, messages sent to this email address that are not related to an accommodation cannot be answered.


Apply here.


Date posted: 2/16/21


Accordion Widget
Senior Manager, Marketing and Growth - Regroup
Senior Manager, Marketing and Growth - Regroup

REPORTS TO:

SVP Strategy and Growth

DIRECT REPORTS:

No

DEPARTMENT:

Administration

FLSA:

Exempt

ACCOUNTABILITIES:

  • Ongoing cultivation of new business prospects
  • Sales leads within key prospect targets
  • Inbound marketing and event prospecting
  • Oversight of agency marketing plan, including content calendar management, awards submissions and speaking events for agency leadership
  • Management of agency marketing channels

TASKS:

Agency Growth and New Business practice operations:

  • Support business development process to help achieve agency growth goals including:
    • Listening to activities of prospects, Google alerts, etc.
    • Maintaining connection with inactive prospects
    • Conducting preliminary prospect/category research
    • Prospect calling and communication
    • Coordinating internal prospect team
  • Support new business acquisition together with the business development team
    • Identification, qualification and solicitation of prospects
    • Development and presentation of proposals
    • Structuring of the service and compensation relationship

Agency Marketing:

  • Maintaining agency marketing budget and activities, inbound and outbound
  • Managing content marketing and oversight of thought leadership calendar (email, website and social media)
  • Attending relevant events
  • Securing speaking/sponsorship opportunities for leadership
  • Coordinating partnership and networking opportunities
  • Managing agency CRM system

PERFORMANCE METRICS:

Establish and achieve the following performance measures:

  • New client revenue goals
  • Increase networking events, speaking opportunities, PR opportunities
  • Increase in qualified business opportunities
  • Increase in marketing measures and KPIs in accordance with marketing plan

QUALIFICATIONS:

Education

  • Bachelor’s degree in Marketing, Advertising, Communications or Business

Experience

  • 5-7 years marketing and/or sales experience with an agency
  • Understanding of branding, marketing, finance and business processes
  • Familiarity with traditional and digital media, including email, mobile, SEO, paid search, social media and PR
  • Comfortable interpreting data into meaningful insights

Skills

  • Team player
  • Able to work under pressure and meet deadlines
  • Entrepreneurial, resourceful, and creative
  • Excellent presentation and writing skills
  • Able to foster solid personal relationships
  • Well-networked and adept at social communications tools
  • Organized and detailoriented
  • MS Office proficiency

The above information on this description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to the job.


Apply here.


Date posted: 2/18/21


Accordion Widget
Business Development Manager - Butzel Long
Business Development Manager - Butzel Long

POSITION: Business Development Manager


OFFICE: Detroit


GENERAL PURPOSE: The Business Development Manager works with the Automotive, Aerospace and Defense, Education, and Health Care Industry Groups (“Industry Groups”) in collaboration with relevant Practice Department Chairs and the Marketing Department in the development and effective management of current and new business development opportunities.


MAJOR RESPONSIBILITIES:

  • Identify opportunities for, and establish business development relationship within relevant industry sectors
  • Meet weekly with each Industry Group
  • Lead business development initiatives and projects aligned with Butzel Long’s strategies and goals
  • Support Industry Groups in the successful execution of special projects and events
  • Manage and support the development of cross-selling opportunities within the firm
  • Lead and participate in internal industry and practice group meetings
  • Provide business development opportunity identification with appropriate research, intelligence, and support
  • Maintain essential information and intelligence on key industries and competitors to develop Butzel Long’s unique selling propositions and differentiators
  • Track and report project status and marketing activity
  • Assist in the development of industry and client communications and firm marketing materials
  • Manage and foster professional association relationships and involvement, relative to assigned industries
  • Work within the Butzel Long marketing department to identify and leverage media opportunities
  • Monitor and identify law firm business development and marketing trends

SKILLS AND ABILITIES:

  • Excellent written and verbal communications skills
  • Strong knowledge of best practices within marketing and business development
  • Innovative mindset with strong ability to prioritize multiple deadlines
  • Excellent research and analysis skills
  • Strong desire to work within a team setting
  • Strong client service orientation
  • Demonstrated project management and event management experience
  • High level of comfort with social media
  • Proficiency in Microsoft Office Suite and database management
  • Must be able to work extended hours (on mornings, evenings, and weekends) as it relates to special projects and events

EDUCATION, EXPERIENCE, AND/OR TRAINING:

  • 5+ years experience in marketing/business development project management
  • Minimum bachelor’s degree in marketing, communications or related discipline
  • Advanced degree preferred

Submit your resume here or for information regarding current career opportunities, please contact recruiting@butzel.com.


Date posted: 2/15/21


Accordion Widget
Account Executive - iHeartMedia
Account Executive - iHeartMedia

Attention Sales Professionals and Media Campaign Managers: iHeartMedia - the number one audio company in the United States specializing in radio, digital, social, podcasts, influencers, data, and events across the nation – is hiring Account Executives for the Detroit market!


The ideal candidate will enjoy prospecting & connecting with new businesses (large & small, local & in multi-markets), embrace constantly upgraded media capabilities in the audio & digital space, create and execute media plans, provide outstanding customer service and monitor and share campaign results using first-in-class tools, resources and capabilities at your disposal.


The culture is one of respect, fun, working hard and celebrating your personal milestones and those of the group!


We love to win, and Account Executives appreciate getting paid for their success. Quarterly sales goals and bonus opportunities allow for unlimited income potential.


Qualifications

  • Proficient in Microsoft Office suite and social networking platforms
  • Strong client service relationship-building skills
  • Ability to plan and organize, set priorities and multi task in a fast-paced environment
  • Negotiation and closing proficiency
  • Persuasive communication skills: verbal, written and presentation
  • Independent; self-motivated; competitive; assertive
  • Strong problem-solving and analytical skills
  • Stress tolerance especially with tight deadlines and financial pressures
  • Strong interpersonal skills

Work Experience

  • 2+ years in media/advertising sales is preferred, but not required
  • SalesForce experience is a plus

Education

  • High school diploma, college degree preferred

Let’s Talk! Applications now being accepted and more information can be found HERE


Date posted: 2/15/21


Accordion Widget
Project Management Coordinator, Marketing - Wasthtenaw Community College
Project Management Coordinator, Marketing - Wasthtenaw Community College

Position Summary:

The Project Management Coordinator - Marketing and Communications is responsible for the coordination of ongoing marketing, PR and communications project work including intake of new projects, project plans, schedules and budgets and paid media collateral trafficking with various outlets. The Project Manager supports the Marketing and Communications Department.

 

Essential Job Duties and Responsibilities:

  • Work with the CCO and directors in the development and oversight of project plans, schedules and budgets.
  • Create processes for tracking, collecting and reporting key performance indicator data to produce monthly dashboards.
  • Develop comprehensive project and/or production plans to be shared with clients as well as other staff members.
  • Coordinate with internal resources and third parties/vendors for the flawless execution of projects, ensuring that all projects are delivered on-time, within scope and within budget.
  • Establish and maintain relationships with third parties/vendors.
  • Meet with clients to take detailed ordering briefs and clarify specific requirements of each project.
  • Develop a plan/schedule to monitor and track progress and report as determined. Track project performance, specifically to analyze the successful completion of short and long-term goals.
  • Develop spreadsheets, schedules, diagrams and process maps to document needs.
  • Measure project performance using appropriate tools and techniques. Create and maintain comprehensive project documentation and department-wide key performance indicator dashboards to inform communications strategies
  • Ensure resource availability and allocation, meet budgetary objectives and make adjustments to project constraints based on financial analysis.
  • Assist with planning, organizing, and executing various programs, special events, and activities related to conferences, educational seminars, webinars, and other related events.
  • Coordinate logistics for press events, internal and community events.
  • Assist with creating production schedules for communications and marketing projects including but not limited to publications, promotional materials, and related marketing materials.
  • Proof related documents and may occasionally write content/program material or assist in its development.
  • Prepare and assemble materials for visits/tours with community stakeholders such as legislators and policy makers, media and community leaders, organizations.
  • Other duties as assigned.

 

Hours/Schedule: Can include some evenings and weekends.

 

Work Environment: Combination of remote, off campus events, and on campus—the successful candidate must have internet access, appropriate technologies and reliable transportation needed to successfully perform all duties of the position and meet expectations and deadlines.  This is subject to change based on college operations.

 

Minimum Required Knowledge, Skills and Abilities:

  • Bachelor’s degree in Marketing, Communications, Business Administration, Higher Education, Public Administration or related area OR the equivalent combination of work experience and education.
  • Excellent computer skills—-fluent in Microsoft Office suite (Word, Excel, Powerpoint, Teams).
    • Ability to manage the full capabilities of project management software to track team's standard plan of work and integrated marketing/communications and master event calendar.
    • Ability to create a marketing dashboard for all KPIs; Includes entering and managing data to produce graphs and charts.
    • Exceptional Powerpoint presentation skills with the ability to turn monthly results into reports/presentations.
  • Exceptional customer service skills and confident communicator
  • Excellent oral and written communication skills.
  • Proven ability to work in a fast-paced environment, under pressure while maintaining a positive attitude and flexibility.
  • Proven ability to work independently and as a member of a team in a collaborative environment.
  • Proven ability to identify/anticipate needs and proactively provide support.
  • Reliable and thorough to see projects through to completion with a high-level of organization, attention to detail, and the ability to handle multiple simultaneous, time-sensitive projects.
  • Professional, punctual and dependable.

 

Additional Preferred Qualifications:

  • Bachelor’s degree in Marketing or Communications.
  • PR or Marketing Agency experience—fast paced, understand concepts/expectations for communications, PR, Marketing functions with a strong client focus and customer service orientation.
  • Experience working in a team-oriented, collaborative environment.
  • Knowledge of MS Planner or other project management tools.
  • Knowledge of email or digital communication tools.
  • Higher-ed experience a plus

 

DISCLAIMER: This is not necessarily an exhaustive list of all responsibilities, duties, skills, efforts, requirements or working conditions associated with the job. While this is intended to be an accurate reflection of the current job, the college reserves the right to revise the job or to require that other or different tasks be performed as assigned.


Apply here.
Date posted: 2/7/2021


Accordion Widget
Local Account Executive - Comcast
Local Account Executive - Comcast
Job Summary
Responsible for developing, servicing and maintaining a base of local clients and/or agencies who purchases advertising space or other media services to achieve established annual sales goals within assigned sales team. Offers zone buying to allow small advertisers the opportunity to reach only the customers in their retail trading areas. Works with moderate guidance in own area of knowledge.

Job Description

Core Responsibilities

- Analyzes, develops and presents market research and advertising proposals to support client activities and products.
- Assists in developing marketing activities to generate local ad sales revenue.
Interacts with various internal departments to carry out client requirements such as scheduling advertising; monitor account activities and monitor and manage collections.
- Maintains up-to-date customer and prospect records and participate in development of sales forecasts.
- Completes required documentation and reporting for the proper processing of contracts, advertising schedules, sales calls and expense reports.
- Seeks new customers by continuously prospecting following Company's planned sales strategies and tactics.
- Analyzes confidential information, prepares reports, manuals, agendas and general correspondence.
- Consistent exercise of independent judgment and discretion in matters of significance.
- Regular, consistent and punctual attendance. Must be able to work nights and weekends, variable schedule(s) and overtime as necessary.
- Other duties and responsibilities as assigned.

Desired Experience:
- High School or Equivalent
- Marketing
- Generally requires 2-5 years related experience
-Experience in digital media highly desired 
-Experience in B2B sales highly preferred

Employees at all levels are expected to:
- Understand our Operating Principles; make them the guidelines for how you do your job.
Own the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
- Know your stuff - be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
- Win as a team - make big things happen by working together and being open to new ideas.
- Be an active part of the Net Promoter System - a way of working that brings more employee and customer feedback into the company - by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
- Drive results and growth.
- Respect and promote inclusion & diversity.
- Do what's right for each other, our customers, investors and our communities.

Disclaimer:
This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.
Comcast is an EOE/Veterans/Disabled/LGBT employer.

Education
Some High School Coursework

Relevant Work Experience
2-5 Years

Base pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus. Additionally, Comcast provides best-in-class Benefits. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That’s why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality – to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary on our careers site for more details.

Apply here.
Date posted: 2/7/2021

Accordion Widget
Product Marketing Intern - Summer 2021 - Quicken Loans
Product Marketing Intern - Summer 2021 - Quicken Loans

Preferred Qualifications

  • Pursuing a degree in marketing, business analytics, finance, business or a related field
  • Interest in digital products and market research
  • Experience with consumer behavior or market research in coursework or previous work experiences
  • Strategic problem-solving mindset and the ability to dig deep into research and data to create innovative product solutions
  • Advanced understanding of Microsoft Excel is required
  • Proficiency in SPSS, data modeling and data analysis are a plus

Job Summary

The Product Marketing Intern works with the Product Strategy team on researching and developing marketing plans for our digital products. They assist with market research and use analysis to develop strategies for improving our products and building our business strategy with consumer engagement.


Responsibilities

  • Assist with competitive analysis and market research in order to better understand market trends, consumer behavior and product experience
  • Work with digital product marketers, research analysts and product managers to current and developmental digital products
  • Collaborate with other areas across the business, including Marketing and Technology, to strategize consumer engagement with digital products
  • Contribute to go-to market plans and strategic execution of go-to market plans
  • Assess the outcomes of product development, using key performance indicators (KPIs)

Who We Are

We're America's largest mortgage lender, closing loans in all 50 states. J.D. Power ranked Quicken Loans "Highest in Customer Satisfaction in Primary Mortgage Origination" for the past 11 consecutive years, 2010 - 2020. The company was also ranked highest in the nation for client satisfaction among mortgage servicers by J.D. Power for 7 consecutive years, 2014 through 2020, each year the company was eligible. There's a simple reason we've been so successful: We care about the people we work with.

If you're tired of stuffy, bureaucratic workplaces, then you'll be delighted to find something different here. We strive to make a creative, fun and collaborative environment you simply won't find anywhere else. Quicken Loans was once again named to FORTUNE magazine's "100 Best Companies to Work For" list in 2019 and has been included in the magazine's top one-third of companies named to the list for the past 16 consecutive years. In addition, Essence Magazine named Quicken Loans the "#1 Place to Work in the Country for African Americans."


Disclaimer 

This is an outline of the primary responsibilities of this position. As with everything in life, things change. The tasks and responsibilities can be changed, added to, removed, amended, deleted and modified at any time by the leadership group.


Apply here.


Date posted: 1/18/2021


Accordion Widget
Associate Media Coordinator - Beasley Media Group
Associate Media Coordinator - Beasley Media Group

Beasley Media Group - Detroit creates and executes digital and on-air marketing campaigns that help hundreds of businesses across Michigan and the United States. The successful candidate for our Associate Media Coordinator position will be agile in a fast-paced, rewarding, team environment, interacting cross-department with co-workers, clients, and vendors. They will be a detail-oriented self-starter who can independently manage multiple projects simultaneously. Plate-juggling will be a must!


The AMC will be part of the absolute best digital marketing team in the world! Not only are we modest, but we also offer exceptional opportunities for team building and socialization, training to keep our team members at the forefront of new tools and technologies, career advancement as our Digital Division continues to grow, and a commitment to a healthy work-life balance.


Responsibilities Include:

  • Collaborate with Account Executives, Sales Managers, and Creative Managers on media campaigns
  • Work with Managers to traffic and monitor advertising for programmatic and local display campaigns
  • Create and execute effective social media campaigns
  • Create custom marketing webpages on websites powered by Wordpress CRM
  • Create and modify banners and images for webpages
  • Modify videos and audio to fulfill specs and client expectations
  • Collaborate with our internal design, video, and audio teams on asset delivery and best practices
  • Build advertising plans, reports and end-of-campaign recaps
  • Assist in creating resources, including case studies and sales materials
  • Set appointments for marketing presentations
  • Shoot and edit digital video, record and edit audio as needed

Technical Skills and Qualifications:

  • Strong ability to manage multiple projects, meet deadlines, collaborate across departments and with internal and external partners Incredibly high attention to detail - errors, typos, and inconsistencies really irritate you
  • Well-versed at Microsoft PowerPoint, Excel, and Adobe editing programs
  • Working knowledge of WordPress and knowledge of Google Analytics
  • Graphic Design skills a MAJOR plus
  • Basic photo and audio editing / Photoshop skills are a plus
  • Excellent written and interpersonal communication skills
  • Must have valid driver’s license and excellent driving record.


Last Date for Consideration: February 15, 2021
E-mail: DetroitJobs@bbgi.com.


Interested Applicants Should Specify Where They Found the Posting When Applying. No Phone Calls Please.

Beasley Media Group, LLC is an Equal-Opportunity Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, or disability.


Date posted: 1/13/2021


Accordion Widget
Marketing Manager - LUDWIG+
Marketing Manager - LUDWIG+

Are you a strategic, marketing all-star? A real collaborator’s collaborator? Can you lead when the pace continues to quicken? The next Marketing Manager at LUDWIG+ will do all that and more. You’ll also be responsible for developing and executing marketing strategies to meet the business needs of our outstanding clients, and you’ll wield all your powers to maximize their growth. While closely partnering with the marketing team and managing day-to-day marketing activities, as well as long-term strategies, the Marketing Manager will thrive in the face of tight deadlines and adapt to change quickly. Sound like you? If you’re the up-for-a-challenge type, keep reading.


LUDWIG+ is a full-service marketing, advertising and digital consultancy that creates valuable brands and ignites business growth. Our leadership team has served in the trenches at some of the most prestigious agencies in the world, as well as in the CMO role for many category-defining brands.


LUDWIG+ is also an Equal Opportunity Employer and a champion of diversity. Which means if you apply for a career here, you will absolutely be considered for employment no matter which race, color, religion, sexual orientation, gender identity, national origin, veteran, citizenship status or disability status you identify with.


Ready to join our cast of all-star characters? We have a button for that.


What you’ll do:
  • Lead the day-to-day strategies and implementation of our digital efforts, including SEO/SEM, digital display and targeting, social media and influencer marketing
  • Serve as the key contact for our social partners like Facebook, Twitter, LinkedIn, and whatever comes next
  • Be the subject matter expert on all things digital and social
  • Set the mark for benchmark metrics for all things digital
  • Source, develop and/or manage content to fuel our social machine
  • Develop the narratives that support the business unit or brand story
  • Demonstrate passion for our business and that of our clients
  • Build and deploy an entire eco-system of content that will support the respective line of business
  • Proactively develop marketing ideas for the assigned respective line of business
  • Support company culture as a driver of growth
  • Maintain strong relationships with team members and leaders, directly and cross-matrix, both in person (hopefully soon) and remotely
Required Skills/Experience:
  • You’re a marketing hero who always gets the job done on time
  • You’ve spent 5 years or more in Marketing on the client side or in the agency world
  • You have real, tangible experience excelling in the world of social media
  • Your excellent research and writing skills made it possible for you to come up with break-through digital ideas that live in the social world
  • Your knowledge of SEO and SEM goes way beyond introductory and into expert territory
  • You are well versed in general marketing knowledge, with an emphasis toward digital, social and CRM
  • You’ve exhibited a willingness to fearlessly move fast and experiment often
  • Your ability to juggle multiple projects simultaneously and still execute flawlessly has amazed clients and colleagues alike
  • You solve problems and offer solutions, even in situations that require quick decisions
  • You are always up for a challenge and “drive by” requests are welcomed
  • You ideally have experience with marketing automation
  • You are a motivated self-starter with an uncanny and amazing ability to remain calm when the list creeps longer
  • You have a sharp eye for detail and managing budgets gets you up in the morning
  • You are a team player with analytical, written and oral communication skills that go for days
  • You can do more than work at the speed of retail, you can excel and thrive

Apply here.

Date posted: 1/11/2021


Accordion Widget
Marketing Director - LUDWIG+
Marketing Director - LUDWIG+

You’re an inspiring leader. A strategic thinker. A builder of relationships. As a Marketing Director at LUDWIG+ you’ll be all that and more. As the leader of the day-to-day marketing communication efforts for our fast-growing company and exciting new clients, you’ll interface with our top executives and establish yourself as the go-to person for how we go to market.


In this role, you’ll wear a lot of different hats as you learn from the best of the best, while you make an impact in the marketplace. You’ll work closely with the marketing group and company leadership as you manage and execute projects flawlessly – across channels. And you’ll tackle each day with energy and enthusiasm as you face different challenges. To be successful in this role you’ll be self-motivated, with the ability to adapt to change quickly.


LUDWIG+ is a full-service marketing, advertising and digital consultancy that creates valuable brands and ignites business growth. Our leadership team has served in the trenches at some of the most prestigious agencies in the world, as well as in the CMO role for many category-defining brands.


LUDWIG+ is also an Equal Opportunity Employer and a champion of diversity. Which means if you apply for a career here, you will absolutely be considered for employment no matter which race, color, religion, sexual orientation, gender identity, national origin, veteran, citizenship status or disability status you identify with.


Ready to join our cast of all-star characters? We have a button for that.


What you’ll do:
  • Lead marketing for our clients as if you run their in-house marketing team
  • Develop and execute strategies to introduce and accelerate brand growth
  • Devise and implement a lead generation strategy to drive business for products and services
  • Spearhead day-to-day integrated, measurable marketing initiatives across communication channels, including social, digital, events, CRM, print and brand marketing
  • Ensure our brand positioning and identity are aligned with the overall marketing direction
  • Evaluate the people, processes and tools required to achieve success and make recommendations for evolving the team
  • Drive the ongoing analysis and optimization of all related marketing initiatives
  • Develop a narrative that supports the business unit/brand story
  • Lead the development of an ecosystem of content that will support the channels and business needs
  • Maintain a pulse on the line of business, competitive landscape and customer behaviors
  • Proactively develop marketing ideas for the assigned respective lines of business
  • Support company culture as a driver of growth
  • Establish strong relationships with team members and leaders, matrixed, in-person and remotely
Required Skills/Experience:
  • You’ve amassed massive amounts of experience in more than 10+ years in either a corporate marketing role or in the agency world
  • You possess a proven track record of success launching and leading the marketing for brands that are primarily digital
  • You’re well-versed in general marketing knowledge, with an emphasis toward digital, social and CRM
  • Your willingness to move at the speed of retail, experiment often and fail fast has led to personal growth
  • You have juggled multiple projects simultaneously while executing flawlessly
  • You solve problems, find solutions and make quick decisions
  • You have an amazing ability to remain calm when the list gets long
  • Your sharp eye for detail and budget management skills amaze
  • You have proven yourself as a team player with strong analytical, written and oral communication skills

Apply here.

Date posted: 1/11/2021


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Digital Project Coordinator - Beasley Media Group
Digital Project Coordinator - Beasley Media Group

Beasley Media Group Detroit has a unique opportunity for a Digital Project Coordinator, capable of managing multiple digital campaigns for our sales teams. You will be working in a fast-paced and rewarding environment, responsible for properly executing our digital campaigns.


Responsibilities include:

  • Collaborate with Account Executives and Account Managers on all digital media campaigns
  • Traffic and monitor advertising for programmatic and local display campaigns
  • Review campaign data, develop insights, and optimize performance
  • Build weekly digital advertising reports and end-of-campaign recaps
  • Collaborate with our internal design and video teams for asset delivery and best practices
  • Maintain relationships through daily / weekly conversations with our technology partners
  • Coordinate with our internal social media stakeholders on social media campaigns
  • Create resources for the internal team, including case studies and sales materials

Technical Skills and Qualifications

  • Bachelor’s Degree with 2 years of experience managing campaigns within digital ad servers (Doubleclick for Publishers, Triton Digital, and Facebook Ad Manager are preferred)
  • A clear understanding of programmatic advertising, and the ability to plan and manage digital programmatic advertising campaigns
  • Strong project management skills with proven abilities to manage multiple projects, meet deadlines, collaborate across departments and internal and external partners
  • Incredibly high attention to detail - errors, typos, and inconsistencies really irritate you
  • Intermediate knowledge of Google Analytics
  • Well-versed at Powerpoint and Excel
  • Working knowledge of HTML, Google Tag Manager, and WordPress
  • Basic photo editing / Photoshop skills are a plus
  • Excellent written and interpersonal communication skills

Last Date for Consideration: Ongoing - Until Filled


E-mail: DetroitJobs@bbgi.com. No Phone Calls Please.


Beasley Media Group, LLC is an Equal-Opportunity Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, or disability.


Date posted: 1/5/2021


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Director Strategy, Insights & Innovation - Carhartt
Director Strategy, Insights & Innovation - Carhartt
Position Details
Position Location: Dearborn, MI
Department: Strategy
Reports To:  VP of Strategy
FLSA Status: Exempt
Job Band: Executive  

Summary
The Director of Strategy & Insights will build Carhartt’s knowledge foundation and champion a consumer-centric mindset throughout the company.  This individual will focus on driving growth for Carhartt through the design and execution of research, the development and delivery of actionable insights & by influencing richer, fact-based decision making. Overall, they will manage the consumer insights and cultural context material that feed the corporate strategic planning process. Primary responsibilities include brand and consumer insights and experiences to inform and optimize Carhatt’s direction, brand equity tracking, product testing, innovation strategy and opportunity identification, shopper insights, as well as employing cutting-edge research to deliver meaningful data and insights for several strategic, growth-driving initiatives.
The successful candidate will be a strategic leader and decision change agent, adept at delivering clear, actionable & predictive insights, influencing key business decisions and creating a competitive advantage for Carhartt. This will be accomplished through oversight of consumer insights, brand and competitive tracking, market analysis, product testing, and innovation and strategy engagements related to product, the brand, shopping and overall consumer experience. This candidate possesses a strong strategic mindset, analytical skills, project management experience, and consumer industry knowledge.

We are All Leaders at Carhartt
In our words and by our actions, we strive to emulate the hardworking example set forth by our founder, Hamilton Carhartt. We Lead Business by creating value, delivering on results, and making changes along the way. We Lead Self by being dependable, because hardworking people count on us to have their back every day. We Lead Others by communicating and clearly defining the path as we walk bravely into the future. Working at Carhartt, we are all given a seat at the table and the honor of continuing the legacy. 

Responsibilities
· Influence the organization’s decision making by providing actionable views of consumer insights, market & competitor insights, macro trend insights, and product performance analysis
· Lead the design and implementation of primary qualitative and quantitative research designs that address business issues, gain insights into target audiences and comprehensively evaluate new ideas.
· Provide thought leadership regarding the consumer, our customer, channels, products, competitors, and the economic and marketing environment impacting our business.
· Direct the collection, analysis, and interpretation of information from a variety of primary and secondary data sources to support business plans and strategies; including market data, cultural, social and disruptive trend monitoring, POS data and product and service-related research.
· Apply intelligence analysis, key performance indicators and program measurement to extract key observations and nuances that lead to transformative solutions for our business.
· Drive the development of annual research plans, identifying and prioritizing critical knowledge gaps to align stakeholders and deliver against short and long-term strategies. · Build and manage the annual research budget.
· Cultivate a positive, collaborative, analytical, creative, and results-oriented work environment

Education
· Bachelor's Degree Required in Marketing or Related Field
· Master's Degree Preferred

Required Skills and Experience
· 12 + years of overall progressive experience in consumer insights. Prior experience must include leveraging consumer insights, trend analysis and research expertise to identify opportunities and strategies that drive growth.
· 10+ years of experience leading and developing associates and projects.
· An advanced understanding of data sources, qualitative and quantitative research methods, and a keen eye of when and how to apply them to business challenges.
· Proven expertise in consumer research, shopper insights, syndicated data (NPD, Nielsen, IRI, MRI), application of advanced analytics, ready to provide overall support and thought leadership for the apparel category
· A self-starter approach and true sense of ownership regarding work at each point of delivery, with the ability to work autonomously knowing when to engage leadership and greater integrated team.
· Excellent written and oral communication skills with the proven ability to communicate with all levels of the organization; including creating and presenting executive level presentations.
· Outstanding organizational skills and project management with demonstrated ability to prioritize workload and attention to detail.
· Successful leadership within a consumer driven organization and experience from consulting, a market research supplier, brand/manufacturer, or agency is desirable; apparel experience a plus.
· Excellent interpersonal skills in building and managing relationships, influencing and negotiating partnerships while maintaining the ability to achieve great results through others.
· Proven leadership skills and people management skills derived from having direct and indirect responsibility for building and managing cohesive, high-performing teams.
· Technically proficient in presentation planning and development and ability to craft strategic stories.

Working Conditions
· Willing to work some weekends if necessary
· Travel (25%)
· Tobacco Free
· Remote or In-Office

Apply here.
Date posted: 12/7/2020

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Account Executive, Amazon Sales - Blue Wheel
Account Executive, Amazon Sales - Blue Wheel
Blue Wheel is one of Inc. Magazines 2020 fastest-growing private companies in the US. We can attribute much of that growth to our digital marketing and advertising capabilities, and our amazing track record of success for our clients. 

Your Role
As an Account Executive of Amazon Sales at Blue Wheel, you will lead targeted sales efforts with high-value prospects to attract, acquire, and grow ideal client segments. This is a pure new business development role that will require creative prospecting and well-coordinated, eloquent, and intuitive sales efforts. Each sales cycle will require you to execute with urgency by establishing strong relationships and client trust, and consist of complex, technical variables and multiple stakeholder involvement that can range in high dollar value. While we prefer to have this role stationed in Detroit, NYC or San Diego, we will consider remote candidates.

In the 1st month, you will
· Immerse yourself in BW’s culture, team and product. 
· Open to Change - Learn different customer acquisition techniques as well as how companies leverage advertising+content into their digital strategies.
· Participate in sales and product training to understand the leverage points we use on our clients and differentiators we have over our competitors.

Sharpen your skills in Month 2 by
· Becoming an expert at the digital solutions Blue Wheel provides, how we provide them, and who we are best suited to work with.
· Organize and Conquer - owning the sales funnel and work with leadership in order to establish, meet and/or exceed monthly sales goals.
· Having built your own pipeline and managed multiple opportunities through a complete sales cycle.

Execute in Month 3 by...
· Start winning new clients and contributing revenue for the company.
· Becoming an expert in a variety of use cases.
· Gaining self-reliance when closing deals without substantial oversight from management.

Desired Skills & Experience
· Bachelor's degree in Marketing, Communications, Business, or related field.
· 5+ years of relevant agency or marketplace (SaaS) sales experience.
· Excellent communicator and relationship builder. You thrive on the phone. Proficient in Google & Microsoft Office Suite.
· Self-driven with the ability to work independently.
· Must be able to understand complex environments and projects, pay attention to details and maintain an organized workflow.
· Excellent planning, time management, and decision-making skills with the ability to self-manage numerous projects simultaneously.
· Strong interpersonal skills with a focus on teamwork and the ability to foster/maintain relationships across multiple businesses and organizations.
· Exceptional writing, copy, editing and proofreading skills preferred.
· You work hard and smart. You know when to ask questions and admit to weaknesses.
· Worked in a startup or fast-growing organization.

Apply here.
Date posted: 12/3/2020

Accordion Widget
Account Executive - Blue Wheel
Account Executive - Blue Wheel
Blue Wheel is one of Inc. Magazines 2020 fastest-growing private companies in the US. We can attribute much of that growth to our digital marketing and advertising capabilities, and our amazing track record of success for our clients. 

Your Role
As an Account Executive at Blue Wheel, you will lead targeted sales efforts with high-value prospects to attract, acquire, and grow ideal client segments. This is a pure new business development role that will require creative prospecting and well-coordinated, eloquent, and intuitive sales efforts. Each sales cycle will require you to execute with urgency by establishing strong relationships and client trust, and consist of complex, technical variables and multiple stakeholder involvement that can range in high dollar value. While we prefer to have this role stationed in Detroit, NYC or San Diego, we will consider remote candidates.

In the 1st month, you will
· Immerse yourself in BW’s culture, team and product. 
· Open to Change - Learn different customer acquisition techniques as well as how companies leverage advertising+content into their digital strategies.
· Participate in sales and product training to understand the leverage points we use on our clients and differentiators we have over our competitors.

Sharpen your skills in Month 2 by
· Becoming an expert at the digital solutions Blue Wheel provides, how we provide them, and who we are best suited to work with.
· Organize and Conquer - owning the sales funnel and work with leadership in order to establish, meet and/or exceed monthly sales goals.
· Having built your own pipeline and managed multiple opportunities through a complete sales cycle.

Execute in Month 3 by...
· Start winning new clients and contributing revenue for the company.
· Becoming an expert in a variety of use cases.
· Gaining self-reliance when closing deals without substantial oversight from management.

Desired Skills & Experience
· Bachelor's degree in Marketing, Communications, Business, or related field.
· 5+ years of relevant agency or marketplace (SaaS) sales experience.
· Excellent communicator and relationship builder. You thrive on the phone. Proficient in Google & Microsoft Office Suite.
· Self-driven with the ability to work independently.
· Must be able to understand complex environments and projects, pay attention to details and maintain an organized workflow.
· Excellent planning, time management, and decision-making skills with the ability to self-manage numerous projects simultaneously.
· Strong interpersonal skills with a focus on teamwork and the ability to foster/maintain relationships across multiple businesses and organizations.
· Exceptional writing, copy, editing and proofreading skills preferred.
· You work hard and smart. You know when to ask questions and admit to weaknesses.
· Worked in a startup or fast-growing organization.

Apply here.
Date posted: 12/3/2020

Adcraft Club Detroit
2000 Brush St.
Suite 601
Detroit, MI 48226

313.872.7850 (o)