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The Adcraft job board is always free for members. In order to serve our community in a time of increasing need, we are now making all postings for Detroit marketing jobs free ($100 value) until further notice. If you have an opportunity, please email us at adcraft@adcraft.org and we will get it posted to the job board right away.




Accordion Widget
Paid Social Specialist - Assembly
Paid Social Specialist - Assembly

Assembly – Ad Age’s 2018 Media Agency of the Year is searching for its next great team member. The paid social media specialist will join our growing performance digital team and assist with building, managing, optimizing and analyzing paid social media campaigns for nationally-known brands across social platforms from Facebook to Snapchat.

 

Experience with paid social media ads and campaigns is preferred but not required. But the ideal candidate must be highly-motivated, possess strong communication skills, and be highly organized (like Marie Kondo). We’re searching for someone who has a great eye for detail and can manage multiple projects while maintaining a positive attitude.

 

Assembly offers hands-on training, career growth and the opportunity to work in a cutting edge industry where memes and emoji usage are encouraged.

 

Do you have what it takes to join our unique team and help produce culture-changing work?

 

Responsibilities:

  • Execute paid social campaigns to help achieve overall marketing goals and objectives

  • Includes: Facebook, Instagram, Twitter, Pinterest, Snapchat, YouTube and LinkedIn

  • Monitor paid social campaigns for accuracy and efficiency (including budgets)

  • Communicate efficiently and effectively with internal team members and clients

  • Review and manage data for client reports; identify trends and insights through research

  • Optimize social media campaigns to ensure client KPI’s are exceeded

  • Maintain a collaborative and cooperative work environment

  • Participate in development of trends reports, social platform updates for clients

Qualifications:

 

  • Excellent communication skills and organizational skills

  • Understanding of basic marketing and the social media landscape

  • Experience using Microsoft Excel and Powerpoint in a business environment

  • Ability to review data, proofread campaigns, and manage projects

  • Experience with paid social media platforms (Facebook Blueprint, Twitter Flight School) or performance marketing (SEM, SEO) is a bonus but not required

  • A degree in marketing or related field is preferred, but not required

Apply Here


Job posted: 6/29/2020


Accordion Widget
Communications Manager - StockX
Communications Manager - StockX

The Communications team is responsible for the oversight and growth of the StockX brand through storytelling — both at scale to the masses and to our internal audiences and stakeholders. We are responsible for everything from media relations to executive visibility, to the management of our corporate social responsibility strategy and philanthropic partnerships. We are passionate about people, culture, and community.

 

The Communications Manager will work closely with comms team leadership (CCO and VP of Comms) to manage a wide-ranging communications program with a specific focus on media relations, day-to-day campaign management across our global footprint, internal communications and philanthropic partner management as needed. This role will also be vital in handling the internal response to any crisis situations and help connect employees’ work to the broader StockX mission. You will also help manage junior staff in partnership with departmental leadership. This role reports to the VP of Communications.

 

Day-to-day work will include the management of both proactive and inbound media opportunities, input on high-level strategy development, and maximizing awareness of our incredible growth and path forward in Europe. You must be a communications vet with a passion for collaboration. You must be flexible in a fast-paced environment and have experience developing and executing against both an external and internal communications strategy.

 

Primary Responsibilities

  • Become an expert in the StockX voice and the way we communicate with external audiences

  • Work with the broader Corp Comms team and across the company to develop fresh and proactive StockX angles on an ongoing basis

  • Manage EU PR agencies in partnership with the VP of Communications

  • Work with the broader comms team to develop and execute a proactive earned media program at the national, regional, and local levels

  • Work with colleagues on the product and engineering teams to help tell the story of innovation across a wide range of business and technology press

  • Leverage events and develop creative pitches to secure earned media across key industries

  • Develop and distribute talking points, press releases, fact sheets, and other background materials

  • Source and manage opportunities for StockX leadership to serve as subject matter experts at events and conferences both nationally and internationally

  • Monitor media coverage and analyze media coverage and trends

  • Use insights to information communications strategy to drive awareness-driving media coverage

  • Partner with the People & Culture, HR, and Recruiting teams to highlight our culture and teams for external audiences

  • Collaborate with senior leaders, including the CEO, to develop company-wide and team-level communications (scripts, emails, presentations) in both written and spoken forms

  • Ensure organizational initiatives and projects are successfully communicated to employees and stakeholders

  • Plan, edit and write content for a variety of internal communications channels, such as internal newsletters and executive communications

 Qualifications/Requirements

This position might be for you if:

  • Minimum of 5 years experience in an agency or in-house PR, journalism, brand management, communications or a related field - must have demonstrated success and responsibility for earned media in recent experience

  • You’re creative and relentless about uncovering and sharing a good story

  • You’ve demonstrated success in executing creative consumer campaigns and generating mass press coverage, specifically in the worlds of eCommerce, fashion, etc.

  • You’re a “doer” with big picture scope. The role at this time is an individual contributor (with many internal collaborators). We need someone who is not afraid to get (and keep!) their hands dirty while also thinking big picture and long-term

  • You’re a strong, concise writer. A self-proclaimed AP Style guru

  • You have experience and success with pitching media and love doing it

  • You are willing and able to travel, when necessary (and when we can)



Apply Here

Job posted: 6/29/2020

Accordion Widget
Group Marketing Director - DMC
Group Marketing Director - DMC

Description

 

The Group Marketing Director for the Detroit Medical Center (DMC) will play an important role in Tenet s continued transformation into a consumer-focused organization. This position will lead the local marketing strategy and work to integrate all marketing efforts across access points. The Group Marketing Director will lead the local marketing team in the development and implementation of marketing strategies, plans and activities in support of service line growth initiatives for all hospitals within an assigned market.

 

Reporting to the VP of Marketing Operations with strong day-to-day interactions with the Hospital leadership team, Group Chief Strategy Officer, Group CEO, Communications, and the Home Office, the Group Marketing Director will directly manage the hospital marketers in the Group with a solid focus on service line prioritization and the implementation of data-driven healthcare marketing plans that support growth. This position will additionally build trusting and collaborative relationships with internal and external teams to ensure that strategic marketing is implemented within the framework and vision of the Detroit Medical Center.

 

Essential Duties And Responsibilities

 

Marketing Strategy

  • Leads the development and execution of marketing strategies and go-to-market plans that drive growth, consumer engagement, and patient retention. Strengthens brands by designing strategies, and utilizing customer segmentation and targeting capabilities to expand the business while building trust and loyalty within local communities.

  • Utilizes data, insights and best practices provided from across the enterprise to create comprehensive marketing plans with clear objectives, impactful brand positioning and a targeted media plan that connects with our target.

  • Researches market trends, local competitor positioning and opportunities to help develop stronger in market plans

  • Works closely with the centers of excellence at the home office to develop effective marketing tactics across CRM channels like digital, social, email, direct mail.

  • Develops a strategy for community engagement and directs the process for driving executional excellence and reporting of results and best in class tactics.

  • Drives the localization of an integrated service line value story for all audiences for marketing and communications programs that provide consistent messaging, differentiated value propositions and positioning within local markets.

  • Maintains strong relationships and interactions with hospital boards and physician leaders

Execution

  • Operates as the lead marketer for the hospital and strategically looks at the market yet executes a hospital-based approach to all duties

  • Leads the annual marketing campaign planning process for their market and works across cross-functional teams and stakeholders to bring a growth marketing plan to life.

  • Leading the execution and implementation process across all hospitals and ensures that integration for marketing efforts are being executed across access points.

  • Partners with Decision Sciences and Insights team and actively seeks to understand insights for the market at a deeper level. Drives insights into action by building strong recommendations.

  • Owns the marketing scorecard for their respective market and works with Centers of Excellence at the Home office to understand performance across all marketing channels, including call center results.

  • Proactively seeks to understand impact of all marketing efforts on the business and works to make comprehensive recommendations.

  • Collaborates and guides agency of record to develop campaigns and local media plans.

  • Keeps key stakeholders updated on marketing plans and performance. Participates in strategy discussions and leadership meetings and presents strategy/metrics/reports to key stakeholders.

  • Works with TPR, physician marketing, Medpost leaders in executing integration efforts at the market level

  • Develops and guides community engagement strategy, including seminars/screenings/events/sponsorships, for the local market and oversees execution.

Management

  • Directly manages the day-to-day activities of the hospital marketing representatives within the Group. Directs, supervises and approves the prioritization of hospital-specific service line marketing prioritization and activities in partnership with the Group CEO and CSO

  • Owns and manages the hospital and Group relationships and interactions with Conifer

  • Sets clear direction and measures of success for hospital marketing representatives at the direction of and in partnership with the Detroit Medical Center.

  • Plans, communicates, implements and maintains Group budgets. Works with the VP of Marketing operations to accurately track and plan the marketing budget. Approves all hospital marketing expenses and assures accurate invoice coding is always utilized

Qualifications

 

Education/Experience

  • Bachelor s Degree in Marketing, Communications, Business or relevant major is required

  • Advanced degree in business, marketing/communications, or health related field is preferred

  • At least 7 years of demonstrated progressive experience and responsibility for developing marketing strategy, executing multi-channel marketing plans that support growth initiatives, brand management, and driving insights into action (relevant to health care industry preferred)

Knowledge, Skills, Abilities

  • Demonstrated success and understanding in executing cross-channel marketing tactics to drive consumer engagement such as social and digital media, advertising and communications platforms, marketing automation/CRM, content creation, and website management

  • Demonstrated ability to establish a vision, drive teams to action, and synthesize facts and insights into concrete, actionable strategies and tactical plans that deliver on business objectives

  • Demonstrated experience in managing integrated marketing programs

  • An excellent ability to bring stories to life to engage consumers across traditional and non-traditional media

  • Demonstrated ability to drive high performing teams and collaborate with key stakeholders

  • Demonstrated experience in understanding marketing channel performance and how results are supporting business objectives. Ability to synthesize learnings/best in class practices and quickly implement learnings to strengthen in market plans. Proven ability to analyze, understand, and articulate the success of previous marketing strategies which have led to significant returns on investment and growth

  • Demonstrated understanding of paid, earned and owned media integration and an ability to partner and support the communications teams.

  • A proactive servicing approach and a strong sense of urgency to respond to matters on time with a collaborative style which engenders the respect of others and can be best described as a leader, mentor, and a coach. An active listener with exceptional oral and written communication skills.

  • A facilitator and developer of others with a concerted focus on a team approach while holding her/himself accountable

  • An ability to build productive cross functional relationships at all levels of the organization as well as with external partners

  • Comfort with ambiguity and working in a large, diffuse, highly matrixed environment

  • Prefer a high level of knowledge about the health care industry, local market place dynamics and overall hospital strategy and operations; keen understanding of physician relationships and practice patterns; federal, state rules and regulations. Stays current on the latest trends in health care, including but not limited to physician relationship development, reimbursement, managed care and clinical program development

Personal Attributes

  • Authentic- Has deep integrity and holds personal and professional values consistent with Tenet s mission, vision and values

  • Self-motivated- Outcomes-focused individual who holds herself/himself to a high performance standard, but maintains a sense of proportion and humor

  • Professional Must demonstrate high level of professionalism as this role will be interacting with several senior level leaders across the enterprise

  • Persuasive- Able to advance an idea, strategy or program through influence, communication and negotiation. Works through credibility and collaboration to achieve success in a highly complex and matrixed organization

  • Detail oriented - Strong attention to detail in developing strategy and executing plans

  • Collaborative- Confident with a commitment to her/his ideas and ideals, but someone who also listens with true self-awareness and empathy. A leader who possesses a common touch to relate comfortably and effectively with people at all levels

  • Problem Solver Proactively works to solve problems

Job: Marketing

Primary Location: Detroit, Michigan

Facility: 984-Fort Lauderdale, FL

Job Type: Full-time

Shift Type: Days

 

Employment practices will not be influenced or affected by an applicant’s or employee’s race, color, religion, sex (including pregnancy), national origin, age, disability, genetic information, sexual orientation, gender identity or expression, veteran status or any other legally protected status. Tenet will make reasonable accommodations for qualified individuals with disabilities unless doing so would result in an undue hardship.

 

Tenet participates in the E-Verify program. Follow the link below for additional information.

E-Verify: http://www.uscis.gov/e-verify


Apply Here

Job posted: 6/29/2020


Accordion Widget
Group Account Director - Rightpoint
Group Account Director - Rightpoint

Rightpoint, a Genpact company, is the digital consultancy with technology at its core. We design and engineer end-to-end experiences that help our clients succeed at the speed of innovation. Rightpoint serves more than 250 Fortune 1000 companies. We've partnered with brands like 3M, Sanofi, Azek, Chamberlain, Grant Thornton, Six Flags, Johnson Controls, Aon, B&H, and Abbott, just to name a few. Rightpoint has 500 employees across 10 offices. Check out our Sizzle Reel showcasing some of our latest work here. For more information, visit rightpoint.com and connect with us on LinkedIn, Twitter, Facebook and Instagram.

 

Are you someone who wants to create change in the way business is done? Do you want to work with inspired and like-minded intrapreneurs? Us too! We take our work very seriously, but we have fun doing it. And we’re searching for passionate, talented people to join the Rightpoint team.

 

What You’ll Do

As a (Group) Account Director at Rightpoint, your primary responsibilities will be to manage and grow a portfolio of strategic accounts, establishing yourself as a trusted client partner to drive complex digital transformation efforts for your clients.

In this role, you will be responsible for directing the organic growth strategy across a strategic account portfolio ($8-10MM). This includes vision setting, annual account planning, identification of key growth opportunities, proactive client value creation and overall financial health of accounts within your portfolio. You are expected to be able to demonstrate progressive growth in business, marketing and technology strategy to drive portfolio performance.

 

Responsibilities

  • Exhibit client business expertise, including a deep understanding of category/industry knowledge, business goals and growth opportunities

  • Effectively lead annual planning process to deliver strategic thought leadership and innovative solutions that drive ROI

  • Demonstrate an innate curiosity and an innovative, intrapreneurial spirit, with the ability to drive new opportunities with minimal structure

  • Cultivate senior-level cross-functional leadership relationships and participate in efforts to improve agency operations relative to the client dynamic, including staffing and resourcing needs.

  • Partner with cross-functional leadership team in development of the client vision with an eye for the future, including co-authoring strategy, planning and performance efforts

  • Identify, pursue and convert new business opportunities for Rightpoint within and outside of the account portfolio

  • Ability to connect consumer/customer insights, digital behavior and business objectives/needs to influence customer experience strategy and implementation

  • Partner with SMEs to author strategy for new business pitches and proposals

  • Serve as a trusted partner for clients, developing deep, senior level relationships and providing proactive client value

  • Work closely with C-level executives, constructively challenging a client’s thinking to deliver game-changing customer experience transformation

  • Effectively collaborate with Operations, Solution leads, and National Practice leads to ensure high quality project work delivery to drive account profitability.

  • Work closely with Project Management team to ensure work is delivered on strategy, on time, and on budget with a high degree of customer satisfaction

  • Regularly communicate portfolio performance to senior management, including client successes and issues, market opportunities, changing conditions, and any other factors influencing health of the portfolio

  • Mentor and coach project team members, providing a supportive work environment based on open communication, trust and regular performance reviews

  • Act as the Rightpoint “brand steward”, serving as a role model for the organization and representing Rightpoint’s core values when collaborating internally, with clients or with partner agencies

  • Promote a culture of accountability, including not only timeless and flawless delivery, but also actively pursuing the “wow factor” to maximize the impact of client resources and differentiate Rightpoint

  • Set a high bar of operational excellence and establishes service vision for the team

  • Collaborate with cross-functional partners to ensure all deliverables, from any discipline, deliver on the needs of the assignment and represents the expertise of the agency

 

Requirements

  •  Minimum 12-15 years of relevant marketing and technology agency/consulting experience and building exceptionally strong client relationships

  • Bachelor’s degree or commensurate experience

  • Strong experience working with cross functional teams consisting of Creative, Experience Design and technology practice groups

  • Excellent verbal and written communication skills

  • Experience in overseeing multiple projects and campaigns concurrently with minimal guidance

 

Who We Are

Intrapreneurship is defined as creating from within, starting something from nothing. And it is at the heart of the people at Rightpoint. We are a values-led organization driven by innovation, rooted in technology and relentlessly curious. We’re a start-up at heart and we’re able to move quickly to build unique, innovative customer experiences that evolve the way our clients do business. 

 

Humble Brag

  • Top Workplace Awards: Chicago Tribune – 5 Years!, Dallas Business Journal, Chicago Timmy Awards, and Crain’s Business Detroit

  • Crain's Chicago Fast Fifty of “Fastest Growing Companies,” 4 Years!

  • Best Charitable Organization/Non-Profit Website – Webby Awards

  • Top Partners with Microsoft, Sitecore, and EpiServer

  • Google Developers Certified Agency – 4 years running!

 

Benefits and Perks at Rightpoint

  • Flexible PTO

  • Casual and open office environment

  • Flexible Work Schedule

  • Great insurance coverage and flexible spending accounts

  • 401k with Company Matching

  • Weekly Snack/Drink delivery

  • Regular Cultural & Social Events including: Volunteering, Game Nights, Cultural and Diversity Spotlights, Happy Hours, Team Outings, Intramural Sports, etc.

  • Bi-Weekly Catered Lunches

  • Continuous Training, Certifications, and Learning Opportunities 

 

Our Commitment to You

No matter who you are, where you come from, who you love, what you believe, or what you geek out about, we bring people together to make great work. That's what makes us Rightpoint!

 

EEO Statement

Rightpoint, a Genpact Company, is an Equal Opportunity Employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability or any other characteristic protected by applicable laws. We are committed to creating a dynamic work environment that values diversity and inclusion, respect and integrity, customer focus, and innovation.


Apply Here

Date posted: 6/29/2020


Accordion Widget
Social Media Community Manager - Ignite
Social Media Community Manager - Ignite
Ignite Social Media

Social Media Community Manager

Community Management - Birmingham, MI - Full Time

Community Management Overview:

The community management discipline is responsible for many ongoing activities within clients’ social media channels such as: content creation & revisions, community moderation and monitoring, reactive and proactive engagement between a brand and its online communities; guide and create social media conversations, apply expertise of channel nuances and community member’s online behaviors to help optimize engagement; provide insight and recommendations to client and internal teams on how to optimize for max community engagement.

This role is focused on reactive community engagement practices for a major brand. We are looking to add diversity to our team.

 

ESSENTIAL DUTIES AND RESPONSIBILITIES

The ideal candidate has a passion for social media marketing, and is naturally proactive and extremely detail-oriented. This person loves working with clients and colleagues to create a great customer experience on social. If this sounds like you, then please review the details below and apply to join our agency! 

·      Using a third-party tool, responsible for assigning, responding, and escalating per client provided engagement guidelines, including:

·        First-touch reactive response and triage of inbound comments, mentions, page posts, direct and private messages on brand Facebook, Twitter, and Instagram channels

·        Removing spam and inappropriate community posts as defined in the engagement guidelines

·        Escalation of customer service inquiries to customer care team

·        Swift identification and escalation of potential HR or PR issues

·        Engaging with positive comments

·      Contributes to the development, implementation and ongoing optimization of community engagement strategy

·      Ensures proper execution of community engagement strategies

·      Collaborates with clients and internal team to ensure overall client goals and objectives are met

 

QUALIFICATIONS AND EXPERIENCE REQUIRED

·      Exceptional written and verbal communications skills

·      Extremely focused and organized

·      Ability to move at a fast pace, while also having an obsessive attention to detail

·      2+ years’ experience in consumer facing marketing (agency experience a plus) OR 1.5+ years’ experience managing online communities for consumer brands (Retail a plus)

·      Professional experience using social media platforms for brands (Facebook, Twitter, Instagram, Pinterest, Snapchat)

·      Experience with third-party community engagement tools a plus (e.g., Sprinklr, Hootsuite, Spredfast)

·      Customer Experience (CX) experience a plus

·      Proven track record of success using social media as a marketing tool

·      Strong research and analytical skills to back up data-driven business decisions

***Please use your cover letter to let us know why you’re the perfect candidate for this role***

 

Apply Here.

Date posted: 6/22/2020

Accordion Widget
Integrated Account Executives - WXYZ-TV
Integrated Account Executives - WXYZ-TV
Job Description:
WXYZ-TV, the E.W. Scripps ABC station in Detroit, MI is now seeking two (2) full time Integrated Account Executives!  The Integrated Account Executive is responsible for selling commercial and digital solutions to new and existing accounts.

KEY ACTIVITIES
•Sell Commercial and digital solutions to direct businesses and advertising agencies •Develop, maintain and prospect new business from traditional and non-traditional advertisers located in the market using the Scripps Sales Process •Prepare and present marketing proposals utilizing qualitative and quantitative research •Negotiate advertising rates and program ratings •Perform client services, including but not limited to avail presentations, package preparation, copy writing, credit applications, collections, etc.
•Effectively manage a sales funnel within the Customer Relationship Management (CRM), achieving appointment setting and presentation key performance indicators • Build rapport with clientele, provide excellent timely customer service, grow the accounts, and gain additional business from referrals •Perform other duties as needed or as directed by sales management

Benefits:
medical, dental, optical, life insurance, STD, LTD, 4011k, paid time off

Education Required:
Four-year college degree preferred

Experience Required:
SKILLS & ABILITIES
•Ability to prepare and present marketing proposals utilizing quantitative and qualitative metrics •Prospecting, pre-call planning, needs analysis, selling and closing marketing solutions to direct businesses and advertising agencies •Assembly, delivery and interpretation of monthly customer reports and campaign optimization •Excellent verbal and written communication skills •Strong time management and organization skills •Excellent knowledge of the media landscape and understanding of consumer behavior across multiple media channels •Proven ability to build strong client relationships, including entertaining potential and existing clients •Proficient with Microsoft Office

Other Requirements:
Valid driver's license and good driving record required.  In addition, proof of insurance and liability coverage may be required.

Date Available: Immediately

Contact Info:
Pauline Retty
info@bcs-ok.com
Fax:
Instructions: Emailed resumes will not be accepted.  All applicants must apply to position at: www.scripps.com/careers Applicants must create a profile and include a resume.
Thank you.

EEO Statement
=============
The E.W. Scripps Company (NASDAQ:  SSP) advances understanding of the world through journalism.  As the nation's fourth-largest independent TV station owner, Scripps operates 60 television stations in 42 markets.  Scripps empowers the next generation of news consumers with its multiplatform news network NEWSY and reaches growing audiences through broadcast networks including Bounce and  Court TV.  Shaping the future of storytelling through digital audio, Scripps owns the top podcast company Stitcher and Triton, the global leader in technology and measurement services.  Scripps runs an award-winning investigative reporting newsroom in Washington, D.C. and is the longtime steward of the Scripps National Spelling Bee.  Founded in 1878, Scripps has held for decades the motto, "Give light and the people will find their own way."

As an equal employment opportunity employer, The E.W. Scripps Company and its affiliates do not discriminate in its employment decisions on the basis of race, sex, sexual orientation, gender, color, religion, age, genetic information, medical condition, disability, marital status, citizenship or national origin, and military membership or veteran status, or on any other basis which would be in violation of any applicable federal, state or local law.  Furthermore, the company will make reasonable accomodations for qualified individuals with known disabilities unless doing so would would result in an undue hardship for the company.

This job notice expires: 7/31/2020

Date posted: 6/22/2020

Accordion Widget
Social Media Manager - Eastern Market Brewing
Social Media Manager - Eastern Market Brewing
We are seeking a part-time Social Media Manager to oversee social media strategy and execution for EMBC’s growing family of brands and to assist with other marketing activities. This is a position that could expand into a full-time role dependent on interests and experience.
All interested candidates should send a resume to whatsup@easternmarket.beer and answer the following questions:
-How you can enhance Eastern Market Brewing Co?
-Why you are excited about this opportunity?
DUTIES AND RESPONSIBILITIES
-Work with Marketing Director to create and implement social media strategies (primarily Facebook and Instagram) across our growing family of brands
-Coordinate with team members on content creation to be used across digital platforms
-Support the scaling of new brands and awareness through all social media channels
-Create actionable plans to grow followers and maintain engagement on social media
-Engage and respond to consumers across channels (Instagram, Facebook, Untappd, Google, and Yelp) to ensure a positive customer service experience
-Track key social media metrics and provide recommendations based on insights
-Assist with creation of weekly newsletters and a focus on growing the subscriber base
-Manage and build media relationships, including researching editorial opportunities
REQUIREMENTS
-Attention to detail with excellent verbal and written communication skills
-Passion for growing and maintaining EMBC’s current and future brands
-Passion for craft beer, coffee, Detroit, Ferndale, and start-up businesses
-Outgoing nature and love for developing and cultivating relationships
-Willingness to travel and work evenings / weekends as necessary
PREFERRED SKILLS
-2+ years of experience in marketing or social media management
-Experience with social media management, scheduling, and analytics tools
-Knowledge of craft beer and craft coffee, including styles and the overall industry

Date posted: 6/15/2020

Accordion Widget
Assistant News Director - WXYZ TV
Assistant News Director - WXYZ TV
Position: Assistant News Director
Company: E. W. Scripps Company
Station(s): WXYZ-TV-TV
Job Type: fulltime
Hours:
Compensation:  / year

Job Description:
WXYZ, The Scripps ABC Station in Detroit is looking for a focused and aggressive Assistant News Director.  You must be excellent with breaking news, and guiding producers and reporters on the expectations of the day.  We are looking for an individual that will be dedicated to uncovering and reporting the issues and stories important to the diverse community of the Detroit area.

Qualified candidates should know how to listen, learn, assess challenges and opportunities, collaborate to find solutions, and implement change.  You should have a healthy appetite for risk in trying something new.  You must be good with multitasking and prioritization in order to meet deadlines.

You must be a digital powerhouse, leveraging the web, OTT, and all social platforms to make sure that local audiences are seeing, talking about and sharing stories generated by our newsroom.  You must be a risk taker and someone ready to adapt, change and think out of the box.  If this sounds like you, we would like for you to apply.

YOU WILL
Assist News Director with supervisory responsibility for all news broadcasts and online content including station website and OTT. 
Guide day-to-day editorial content including breaking news.
Assist News Director in the hiring and performance management of direct reports.
Review daily newscasts to ensure quality control and brand compliance.
Inspire and coach superior, unique and engaged storytelling.
Create tactics and strategies to increase demo performance in key target areas for multiple platforms.
Execute the daily brand goals of the newsroom.
Implement and have working knowledge of federal, state and local laws impacting operations.
Write copy and edit scripts for air and web.
Knowledge of and proficiency in posting content to station websites.
Work with News Director, Digital, Enterprise & Investigative leaders to execute superior coverage of major events, i.e. elections, sports, special events.
Proactively communicate news initiatives across departments.
Evaluate workflow efficiencies.
Perform other duties assigned.

YOU BRING
Strong news judgement, journalistic integrity and a passion for winning.
A compassionate leader with the ability to galvanize a team to advance personal and station goals.
Bachelors degree in Broadcast Journalism,or a related field, or an equivalent combination of education wand work-related experience.
5-7 years of experience in newsroom management and proven track record of success.
Advanced oral and written communication skills including attention to detail for accuracy and clarity.
Advanced computer skills including Microsoft Office.
Broad understanding of newsroom operations and equipment.
Proven ability to manage multiple tasks in a fast-paced environment.
Must be able to work flexible hours.


Benefits:
medical, dental, optical, life insurance, STD, LTD, 4011k, paid time off

Education Required:
Bachelors Degree in Broadcast Journalism, or a related field, or an equivalent combination of education and work-related experience.

Experience Required:
5-7 years of experience in newsroom management and proven track record of success.

Other Requirements:
Valid driver's license and good driving record required.  In addition, proof of insurance and liability coverage may be required.

Date Available: Immediately

Contact Info:
Pauline Retty
info@bcs-ok.com
Fax:
Instructions: Emailed resumes will not be accepted.  All applicants must apply to position at: www.scripps.com/careers 
Applicants must create a profile and include a resume.

Thank you.

EEO Statement
=============
The E.W. Scripps Company (NASDAQ:  SSP) advances understanding of the world through journalism.  As the nation's fourth-largest independent TV station owner, Scripps operates 60 television stations in 42 markets.  Scripps empowers the next generation of news consumers with its multiplatform news network NEWSY and reaches growing audiences through broadcast networks including Bounce and  Court TV.  Shaping the future of storytelling through digital audio, Scripps owns the top podcast company Stitcher and Triton, the global leader in technology and measurement services.  Scripps runs an award-winning investigative reporting newsroom in Washington, D.C. and is the longtime steward of the Scripps National Spelling Bee.  Founded in 1878, Scripps has held for decades the motto, "Give light and the people will find their own way."

As an equal employment opportunity employer, The E.W. Scripps Company and its affiliates do not discriminate in its employment decisions on the basis of race, sex, sexual orientation, gender, color, religion, age, genetic information, medical condition, disability, marital status, citizenship or national origin, and military membership or veteran status, or on any other basis which would be in violation of any applicable federal, state or local law.  Furthermore, the company will make reasonable accomodations for qualified individuals with known disabilities unless doing so would would result in an undue hardship for the company.

Date posted: 6/16/2020
This job notice expires: 7/15/2020

Accordion Widget
Director, Customer Engagement Marketing - NPI
Director, Customer Engagement Marketing - NPI

OVERVIEW SUMMARY


Do you want to be part of an exciting industry and work in a dynamic, interactive workplace? Do you like knowing the work you do helps raise proceeds for good causes? This position will provide the excitement of a high-tech, start-up company with fast-paced, challenging work and tremendous career growth potential. This is an opportunity to work with a leading provider of internet lottery solutions during one of the most transformative times in the lottery industry. 


NeoPollard Interactive (NPi), North America’s leading provider of innovative iLottery solutions, seeks a Director, Customer Engagement Marketing (CEM). The Director, CEM will serve as a vital member of our leadership team in Lansing, Michigan and will report to the General Manager. This individual will contribute to existing marketing programs, while assisting with the development of new initiatives aligned with company goals and growth. This position will lead the Customer Engagement Marketing team across North America and will direct all marketing activities across multiple platform such as email marketing, on site banners, push notification, SMS and other direct response communications.


RESPONSIBILITIES

  • Develop and implement campaigns designed to grow player value and re-engage with existing players. 

  • Oversee the growth strategy with leading an internal digital marketing team, media partners and CRM operators.

  • Manage campaign creation from initial planning to final deployment, including but not limited to design, marketing copywriting, tagging, and list segmentation across multiple channels including email, push notifications, SMS, and in-portal messaging. 

  • Collaborate with internal partners and learn about best practices and iLottery market trends and tactics.

  • Coordinate and consult paid marketing programs involving search and digital media. 

  • Will act as the primary liaison with an internal and customer marketing team and an outside team of agency partners to develop and enhance the Lottery’s digital marketing programs.   

  • Develop a comprehensive digital media roadmap iLottery products that will provide qualified leads, sales support, and maximize brand awareness.

  • Utilize marketing analytics and reporting in order to determine marketing program effectiveness.


REQUIREMENTS

  • 8+ years marketing and digital media campaign experience

  • 2+ years of managing and leading a marketing team

  • BA/BS degree required – Marketing, Advertising or Business degree preferred 

  • Broad-based knowledge of e-commerce/digital marketing best practices 

  • Superior knowledge of current digital marketing trends and techniques and a strong on-line portfolio displaying creative solutions in the digital marketing field 

  • Practical experience in successful direct-response programs supporting an e-commerce web site that resulted in increased site visits and increased conversions 

  • Experience working with third-party vendors and agency partners 

  • Comfortable handing business relationships with an attention to detail and service skills 

  • Ability to work independently and collaboratively with cross-functional teams 

  • Strong problem-solving skills 

  • Strong organizational skills 

  • Ability to think strategically and analytically

  • Excellent verbal and written communication skills 

  • Proficiency in Google Suite, Word, PowerPoint, and Excel 

  • Experience with Google Adword


BENEFITS

  • Company provided laptop and cell phone

  • Comprehensive Health, Vision, and Dental benefits

  • Life and AD&D Insurance

  • 401k retirement savings plan

  • Paid vacation and personal time

  • Employee Assistance Program (EAP)

  • Opportunity for career development

  • Business casual dress code

  • Fun & exciting work culture ABOUT NEOPOLLARD INTERACTIVE

NPi is North America's leading provider of innovative iLottery solutions - the trusted and experienced partner lotteries rely on to help them achieve financial success in support of good causes. NPi is jointly owned by two of the world's most trusted and reputable companies in lottery and Internet gaming - Pollard Banknote and NeoGames.


Established in 2014, NPi combines the marketing expertise and extensive worldwide lottery experience of Pollard Banknote with the proven leadership and sophisticated technology of NeoGames in launching new online and mobile gaming products and services in response to an ever-evolving marketplace.


With our proven track record in establishing and growing successful online and offline lottery gaming programs, NPi provides best in class iLottery technology and all of the essential online gaming services for regulated lottery clients.


Pollard iLottery Inc. provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

Apply Here.

6/11/2020



Accordion Widget
Strategy Director - Lafayette American
Strategy Director - Lafayette American

Lafayette American, a new kind of creative and strategic shop, is seeking a Strategy Director that brings a mix of the approachable and the academic, the data driven and the absolutely intuitive, and the insights that are unexpected without being obtuse. In the end, this role will create focused and informed inspiration. 

The Strategy Director will oversee all account strategy for current accounts and new business. They will also be responsible for building a true planning department proportional to the agency’s needs and growth.

This position reports to the President.

Tasks Include:

  • Agency briefs

  • Analytics

  • Strategic insights

  • Coordination and communication with creative, account, and project management

Skills / Qualifications:

  • Bachelor’s degree required

  • Minimum 10 years experience in marketing – at advertising agencies, UX firms, branding agencies, and/or digital shops

  • Comfort writing clear, concise, provocative briefs

  • Comfort collaborating with creatives, account, and clients

  • Strong entrepreneurial streak

  • Strong presentation skills

  • Strong organizational skills

  • Strong leadership skills

  • Interests spanning a wide range of categories

  • It’s okay to be ridiculously ambitious, as long as you’re ambitious for the whole team.

Sound good? Good! Let’s get to it:

 

Apply Here.


Date posted: 6/8/2020



Accordion Widget
Art Director - Lafayette American
Art Director - Lafayette American

Lafayette American is defining a new model for a creative agency -- one that relies on a core group of experts and a wide network of talent for bespoke project-to-project teams. 

We’re looking for an Art Director to create and execute digital, social and traditional marketing. The candidate must be able to think conceptually and be:

  • Insanely creative, as Lafayette American is a creative-driven shop

  • Self-motivated

  • Curious

This position reports to the Creative Director.


Responsibilities:

  • AD will be responsible for generating concepts for projects across multiple traditional, digital and social channels, and producing that work when approved

  • AD will partner with a CW but should be able to generate ideas on their own

  • AD should expect to present their work both internally and to clients

  • We’re a small (for now) shop, so the AD should also expect to work on presentation decks, both to sell their work as well as pitch new business

Skills / Qualifications:

  • 4+ years art direction in an agency

  • Strong design skills

  • Expertise with Adobe Creative Suite, Keynote, and Powerpoint

  • Knowledge in Adobe After Effects, motion and animation, as well as editing and video is a plus

  • Experience working across multiple media, including social and digital

  • Experience with presenting & producing your ideas

  • Must know how to interpret a creative brief

  • Must be a conceptual thinker

  • Detail oriented

  • Ability to work under pressure and meet deadlines

  • Current with trends in branding, marketing, and advertising

  • Operate with a high level of quality – strong attention to detail, thorough and accountable.

  • Effective communication – written, verbal, presentation, listening skills, and high EQ.

  • A team player – trustworthy, dedicated, and work with a “one team” mentality.

  • Possesses a strong work ethic – professional, motivated, and tenacious, with a burning, blinding, ambition to grow 

  • Entrepreneurial – problem solver, innovative, and strategic. Naturally digs deep for solutions whether small or large. 

  • Must be a kind human being

(Important: We suggest you read the following sentence while listening to one of the following songs: Aretha Franklin's "Respect", Lady Gaga's "Born This Way" and/or Christina Aguilera's "Beautiful.”)


We’re an equal opportunity employer, which means every applicant will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.


Apply Here.


Date posted: 6/8/2020



Accordion Widget
Measurement Development Manager - GTB
Measurement Development Manager - GTB

WHO IS GTB?

A global, industry-leading communications agency, GTB transforms businesses through the world’s most purposeful, creative solutions fueled by precise marketing.  Founded in 2007 and part of WPP, GTB leverages its deep understanding of the consumer and its clients to deliver true integration within the speed, diversity and potential of modern communications to “make what matters” for people and for business.  GTB has 52 global offices and operates across 6 continents. 


THE TEAM

The Platform group at GTB is responsible for architecting and enabling solutions that exist at the intersection of technology, data, and marketing.   We view technology not merely as a tool, but as an enabler of a brand’s essence.  Whether advertising campaigns, brand experiences, or innovative products, we build solutions that properly blend design, technology, and strategy.


THE OPPORTUNITY

Measurement Development Manager


Could this be you?

The Measurement Development Manager will support the progression in automation and implementation of JavaScript tags and analytics tagging plans.  Working with website development teams to assist in automating analytics collection in event-based rule through optimized implementations.  Tasks require an HTML developer current in modern web development practices including, JavaScript interaction design/implementation, HTML5, semantic markup, and Front-end frameworks


In this role you will…

  • Development and Automation

    • Innovate ideas and solutions for Analytics tracking for paid, owned, web properties

    • Research, design, and develop analytics proof-of-concepts to stay on top of new trends in technology

    • Evolve, enforce and evangelize code standards and help maintain a clean, consistent analytics implementation across global web properties

    • Build and maintain JavaScript codes needed for consistent analytics metrics collection

  • Solution Creation

    • Oversee alignment and creation of analytics plans for global website properties

    • Provide counsel to various agency departments and clients on how to plan, setup and architect metrics tagging to measure business goals/objectives

    • Recommend measures to improve efficiency and quality of measurement plans

    • Understand and identify patterns to consistent quality issues

  • Support & Communication

    • Ability to work with various teams and establish relationships outside of department

    • Provide guidance to web developers on implementation of website analytics

    • Assist the team in resolving issues, prioritization of tasks, and escalate as needed

    • Work with the team to adhere global standards

    • Present project specific implementations to team members as well as clients

  • Perform other duties and projects as assigned.

 

You have…

  • Business

    • Professional experience collaborating with design and development teams on large-scale projects

    • Experience in working with and presenting to clients

    • Strong verbal and written communication skills

    • Able to navigate challenging conversations

    • Capable of working under pressure and adhere to tight deadlines

    • Demonstrated ability to manage own time and work effectively

    • Able to prioritize projects for the team and self

    • Intellectual curiosity and determination

  • Technical

    • Proficient in JavaScript / jQuery

    • Proficient with Excel macros/pivot tables

    • Experience in JavaScript design patterns preferred

    • Knowledge in XML programming skills a plus

    • Knowledge of Tag Management Software a plus

    • Knowledge of Adobe Analytics and/or other website analytics software a plus

    • Knowledge of the Adobe Experience Cloud a plus

    • Knowledge of Regex is a plus

And…

  • 3+ years of development, implementation or relevant experience required as it relates to JavaScript and XML and other related interactive technologies.

  • Bachelor’s degree or equivalent experience preferred.

  • Have physical and mental requirements to meet the above listed job responsibilities.

 

DISCLAIMER:

The above information on this description has been designed to indicate the general nature and level of work performed by employees within this classification.  It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to the job.


As an Equal Opportunity Employer, GTB Agency, LLC. does not discriminate against applicants or employees because of age, race, color, religion, gender, sexual orientation, genetics, pregnancy-related status, veteran status, physical or mental disability where the individual is otherwise qualified, national or ethnic origin, or on any other basis where protected by local, state, or federal law.


Date Posted: 5/12/2020

Please use this link to apply: http://p.rfer.us/JOINTEAMDET52O1SK



Accordion Widget
Junior Copywriter, Freelance - Shinola
Junior Copywriter, Freelance - Shinola

Overview

At Shinola, we make beautiful, enduring, handcrafted goods that are built to be lived in, worn out, and well loved.  Our thoughtful craftsmanship, timeless design and spirited stories inspire our customers to live well, with confidence & joy—in a style that is uniquely their own.  Because we are a growing and evolving company, each contributor is a key stakeholder, making decisions every day that directly impact our overall vision and direction.  At Shinola, you’ll have the opportunity to make a significant contribution at the start of what we believe will become an iconic American brand.  Come be a part of what AdWeek called “America’s Coolest Brand”!

 

What You’ll Be Doing:

The junior copywriter—freelance will work with Shinola creative & marketing teams, who are responsible for the branded look, feel and content creation for the brand. (S)he will produce clear, concise, conversational, on-brand messages that inspire action, encourage engagement and from time to time—make people laugh!


Job Highlights:

  • Develop and champion great ideas.  All sorts of ideas. Big ideas. Little ideas. Crazy ideas!

  • Channel and apply the distinctive Shinola brand voice (which you will continuously work to shape & refine) across all written mediums:

    • email copy & advertising copy (banners, social captions, video scripts)

    • website & product copy

    • editorial content for social media and long-form blogs

    • packaging & in-store collateral

    • catalogs & mailers

  • Harmonize with other creative contributors (designers, videographers, art directors) to create amazing work that’s worthy of our brand.

  • Forge close relationships with merchants, planners and others to ensure copy points are on-message, including key product details.  Attend weekly cross-functional meetings to propel projects forward.

  • Take pride in presenting & explaining your work—in email or face-to-face settings (be willing to shamelessly act out scripts!)

  • Revel in the details--fact-checking, lingo-lookup, and proof-reading.

  • Work with a sense of urgency—and be willing to quickly pivot based on new information or feedback.

  • Absorb knowledge like a sponge!  Keep abreast of trends in advertising, social media, digital and pop culture.


What You’ll Bring:

  • BA/BS degree in Advertising or Communications (or Journalism, English, Marketing)

  • 2-4 years copywriting experience, some of which should be in a digital or ecommerce setting—agency experience preferred

  • Proven ability to apply a consistent brand voice to work across multiple channels

  • User-experience-first messaging approach and ability to apply a strategic lens to writing

  • Knowledge of ecommerce and digital marketing best practices

  • Portfolio of samples showcasing exceptional finished pieces as well as conceptual work

  • Relentless passion for what you do

  • Willingness to work freelance at first (we hope this will develop into a permanent arrangement!)


Even Better If You Have:

  • Previous experience in retail/fashion/luxury


Please send resumes to jlevalley@shinola.com and BLOW US AWAY WITH YOUR COVER LETTER!

Accordion Widget
SEO Marketing Manager - Quicken Loans
SEO Marketing Manager - Quicken Loans

The Search Engine Optimization (SEO) Marketing Manager generates web traffic for Quicken Loans. This team member drives their own programs, in addition to assisting the team with other campaigns and projects. This team member also provides guidance on how to maximize the impact of our digital marketing investments. 


Responsibilities

  • Research various online channels for subjects and trending news stories

  • Generate creative ideas to develop as content and pitch to journalists/bloggers

  • Have a firm grasp on writing effective titles for the press

  • Nurture and develop relationships with writers, reporters and web editors

  • Write effective web copy for the purposes of marketing websites in diverse verticals

  • Frequent outreach to bloggers and press outlets for the purpose of growing online visibility

  • Do whatever it takes to grow the online presence of our clients


Required Skills

  • 3+ years in a content marketing role

  • Proven outreach experience with high volume campaigns and ability to efficiently prospect and pitch media, ideally with a high DA of 30 or better

  • Intermediary SEO skills with working knowledge of popular SEO tools

  • Strong project management skills, with ability to juggle multiple projects while still working effectively

  • Ability to set priorities, meet deadlines, and work independently

  • Close attention to detail, i.e. near perfect grammar and strong editing skills

  • Proven ability to generate creative ideas that attract attention on the web


Nice-to-haves

  • Experience speaking with C-level executives and leading strategy discussions

  • Experience working with a remote team

  • Experience using Microsoft Office and/or the Google Doc tool suite

  • Working knowledge of HTML/CSS, with an eye for good web design

  • 2-4 years experience working with the press, reporters, or national/international news outlets


Who We Are

We’re America’s largest mortgage lender, closing loans in all 50 states. J.D. Power ranked Quicken Loans “Highest in Customer Satisfaction in Primary Mortgage Origination” for the past nine consecutive years, 2010 – 2018. The company was also ranked highest in the nation for client satisfaction among mortgage servicers by J.D. Power for five consecutive years, 2014 through 2018, each year the company was eligible. There’s a simple reason we’ve been so successful: We care about the people we work with.


If you’re tired of stuffy, bureaucratic workplaces, then you’ll be delighted to find something different here. We strive to make a creative, fun and collaborative environment you simply won’t find anywhere else. Quicken Loans was named #1 in ESSENCE Magazine’s first ever list of “Best Places to Work for African Americans” in 2015. We've been on Computerworld's "Best Places to Work in IT" list for 13 years running, hitting #1 the last five years. We were also ranked #14 in FORTUNE Magazine’s list of "100 Best Companies to Work For" in 2018, remaining in the top-30 for the past 15 years.

Date Posted: 4/28/2020
Apply Here



Accordion Widget
Director of Experience Design - BCBSM
Director of Experience Design - BCBSM

OVERVIEW

As an expert in experience design and design thinking, you'll lead the build out and development of these capabilities for Blue Cross Blue Shield of Michigan, a not-for-profit mutual and Michigan's largest health insurer.  

In this role, you'll develop and own the vision and purpose of Design, creating converts throughout the organization who enthusiastically advocate for and embrace that vision and purpose. 

To start, you'll build and mentor a team of UX, UI and research designers, and be responsible for identifying and prioritizing a stream of impactful work based on customer research.  Then, structure and deploy design teams to drive real business value with practical innovation. 

Further, you'll create the environment where Design can thrive in the enterprise, including leading the charge for new tools, new vendors and new processes where and when it makes sense for the business. 

Are you ready to be both the face and the heart of the Design practice, both to your team and to the organization at large?  If so, this may be the right career move for you.

RESPONSIBILITIES

Customer Experience Design: Hands-on experience designing holistic, omni-channel consumer and service delivery ecosystem designs. Ability to transform tasks into intuitive, accessible and easy-to-use designs through the entire experience lifecycle, from the first-time user to the expert. Ability to execute visual, information, interaction, and service design elements of the initiative that meets business and customer needs and delights customers. Ability to communicate the initiative and product to others (Business Partners) through consumer journeys, storyboards, ecosystem and service designs, prototypes, wireframes, infographics and other materials.


Fast Paced Innovator
: You are able to prototype rapidly in multiple mediums and levels of interactivity (physical, digital, low and hi-fidelity, tangible and conceptual). The ability to translate insight and strategy into concept prototypes and communicate your vision through your artifacts. Creative use of technology and alternative approaches. Enthusiasm to learn new technologies, and ability to do so quickly, on the job.  Appreciation of high quality visual design, innovative technology, marketing strategy, business strategy, as well as business analysis and quality assurance disciplines. 


Design Resear
ch: Seasoned in both fast-paced design research and strategic research to identify unmet customer needs. Ability to conduct and/or partner on consumer studies and present findings that will inform improvements in the customer experience.  Capable of establishing research methods and strategies with our market research team. Ability to discover customer and business needs through contextual inquiries, generative and quantitative research, and identify solutions to meet those needs.


Consulting and Mentoring: 
Ability to teach teams and partners experience and human-centered design techniques to improve their every-day processes.


Storytelling
 and Concept Selling: Strength in using storytelling to share your discoveries, influence business partners and create energy around an idea or an initiative. Ability to pitch concepts in a clear, concise, and compelling way to obtain buy-in and/or funding.


Consumer Obsessed:
 The ability to build consumer empathy in business partners and emotionally connect to the lives and realities of the people we serve. Advocating for our customers at all times. Experience in designing and conducting Customer Experience Immersions.


Approachable, Kind and Considerate Working Style:
 Care about the well-being of your partners, team members, and leaders. Seek the good in people first and help move projects along gracefully.

REQUIREMENTS

  • Is inspired by leading disparate teams to value design and user-centricity
  • Demonstrates strong communication skills with ability to articulate to clients / users the value of using design thinking to solve problems
  • Is able to produce high quality creative output under quick turnaround times and strict deadlines in a “player-coach” format
  • Ideally, has a past mix of strategy, service, experience, and visual design skills
  • Long track record of leading ethnographic or qualitative research programs
  • BS/BA/MFA in Design or Master’s in design preferred (Human Factors, Interaction Design, Information Science or HCI, Design, Design Strategy, Design Planning, Design Research, or related field)
  • Understands healthcare business and has domain knowledge on how the business works or has worked in diverse industries and has proven track record to pick up new industries context quickly
  • Experience building, coaching, and developing high-performing design teams
  • Has a long track record of successfully evangelizing design methodology in a corporate environment, ideally outside of the traditional bounds of design
  • Has developed a distinct point-of-view around design methodology
  • Clear and articulate speaker on design approaches and impact greatly preferred
  • Portfolio or samples of work

Job Description - Director of Experience Design & Design Thinking (DES00001)

Date Posted: 4/28/2020
Apply Here

Accordion Widget
Product Manager - GTB
Product Manager - GTB
WHO IS GTB?

A global, industry-leading communications agency, GTB transforms businesses through the world’s most purposeful, creative solutions fueled by precise marketing. Founded in 2007 and part of WPP, GTB leverages its deep understanding of the consumer and its clients to deliver true integration within the speed, diversity and potential of modern communications to “make what matters” for people and for business. GTB has 52 global offices and operates across 6 continents.

THE TEAM

The Platform group at GTB is responsible for architecting and enabling solutions that exist at the intersection of technology, data, and marketing. We view technology not merely as a tool, but as an enabler of a brand’s essence. Whether advertising campaigns, brand experiences, or innovative products, we build solutions that properly blend design, technology, and strategy.

THE OPPORTUNITY

Product Manager

Could this be you?

As a Product Manager, you will be responsible for driving the planning and development of a technical application, software, solution, or stack. You will be architecting and activating the vision, scope, scale and success of the product. You will be constantly evolving the product by working across internal stakeholders, outside expertise, and our clients to define innovative capabilities and processes that delivers efficiencies and effectiveness.

In this role you will…
  • Establish and refine a clear vision, strategy, and scope for the product
  • Articulate the business value of the product and the intent behind its development and release
  • Work with the product team and stakeholders to curate new ideas and coordinate requirements
  • Define a prioritized feature set, map them against the business goals, and represent them in product roadmap
  • Ensure that GTB solutions meet business objectives and are sustainable
  • Define and own the release process by coordinating all activities required to bring the product to market
  • Seek out new processes, technologies, and trends that can help unlock and elevate the value of the product
  • Analyze, model and document business processes and workflows
  • Interact closely with key discipline leads in the US and abroad to drive consolidation, consistency, and collaboration across GTB’s entire global footprint
  • Identify and maintain relationships with an array of outside partners to effectively bring ideas to life and evolve how we work
  • Work closely with the teams that are executing against the campaigns to ensure that best practices are being leveraged and the technology stack and products are being fully utilized
  • Develop consultative relationship with key clients across marketing and technology ensure that opportunities are being socialized and business needs are being met
  • Partner with internal and external development teams to deliver the roadmap
  • Create connections with WPP marketing technologists, 3rd party product managers, and other external thought leaders within the broader marketing technology ecosystem
  • Scale best practice learning and the use of solutions and resourcing strategies globally and across regions
  • Define and assist in implementing system configurations and implementations
  • Be a back-up as a systems trainer or help individual users with systems
  • Coordinate the development of procedures, training and other communications
  • Help determining and documenting system bugs
  • Help maintain processes for data integrity and security
  • Evaluate potential software solutions, including off-the-shelf and open source components
  • Provide thought leadership and drive points of view on new and emerging marketing technology and trends
  • Perform other duties and projects as assigned.

You have…

  • Bachelor’s degree in Information Technology or Computer Science, or equivalent experience preferred
  • 10+ years of digital operations or marketing experience, 5+ years of management experience
  • Track record of success in developing marketing technology solutions that scale
  • Experience in Adobe Creative Cloud, Adobe Marketing Cloud (AEM, AAM, Target, etc), and Agile development
  • Strong knowledge of the different technical platforms including site, mobile and social
  • Strong written and verbal communication skills including technical writing
  • Excellent time management skills
  • Have physical and mental requirements to meet the above listed job responsibilities.

 

Disclaimer

The above information on this description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to the job.

As an Equal Opportunity Employer, GTB Agency, LLC. does not discriminate against applicants or employees because of age, race, color, religion, gender, sexual orientation, genetics, pregnancy-related status, veteran status, physical or mental disability where the individual is otherwise qualified, national or ethnic origin, or on any other basis where protected by local, state, or federal law.


Date Posted: 4/13/20
Apply Here

Accordion Widget
Assoc Dir, Campaign Ops - GTB
Associate Director, Campaign Ops - GTB

WHO IS GTB?

A global, industry-leading communications agency, GTB transforms businesses through the world’s most purposeful, creative solutions fueled by precise marketing. Founded in 2007 and part of WPP, GTB leverages its deep understanding of the consumer and its clients to deliver true integration within the speed, diversity and potential of modern communications to “make what matters” for people and for business. GTB has 52 global offices and operates across 6 continents.

THE TEAM

The Platform group at GTB is responsible for architecting and enabling solutions that exist at the intersection of technology, data, and marketing. We view technology not merely as a tool, but as an enabler of a brand’s essence. Whether advertising campaigns, brand experiences, or innovative products, we build solutions that properly blend design, technology, and strategy.

THE OPPORTUNITY

Associate Director, Campaign Operations

Could this be you?

The Associate Director, Campaign Operations oversees the department and has an understanding of media trafficking and processes. The Associate Director is a subject matter expert of agency process and keeps up with industry trends, standards and technology. Daily tasks include issue resolution with risk assessments, project status reporting as well as employee development. An ideal candidate is versed in resolving challenging issues, is familiar with multiple analysis types and is passionate about the discipline.

In this role you will…

Critical Thinking

  • Review business goals and objectives, optimizing workflows to best meet annual agency and client goals
  • Maintain a pulse on bandwidth with insights into upcoming project impact on team
  • Report program status to leadership using information from managers around risks, deliverables and milestones of projects

Service Delivery

  • Direct the team on deployment of online advertising campaigns
  • Work closely with various teams (Agency, vendors and partners) to strategize advertising campaigns
  • Proactively investigate and troubleshoot issues and provides solutions
  • Identify and mitigate risks

Integration

  • Support all trafficking lines of business; integrating best practices from initiatives
  • Facilitate knowledge sharing of best practices around digital ad trafficking
  • Participate in development, training sessions and mentoring of the team
  • Innovate efficiency ideas and out of the box thinking
  • Perform other duties and projects as assigned

You have…

Business

  • Strong verbal and written communication skills
  • Capable of working under pressure and tight deadlines
  • Excellent organizational skills and ability to prioritize projects based on business needs
  • Ability to work both independently and in a team-oriented environment
  • Demonstrated ability to manage own time and work effectively
  • Passion for digital media, data analysis, and reporting
  • Intellectual curiosity and determination

Communication & Leadership

  • Ability to clearly communicate technical concepts to non-technical audiences
  • Experience presenting to internal project teams/cross-functional team
  • Experience as a project lead and guide to other team members
  • Expertise in developing campaign marketing analysis reports, gathering data, performing analysis and creating client presentations

Technical

  • Working knowledge of DoubleClick platforms, specifically Campaign Manager (CM)
  • Working knowledge of Digital Ad Technology (Ad Servers, DSP, Bid Management Platforms)
  • Working knowledge of Media buying tools (i.e. Media Visor, Prisma (Media Ocean))
  • Working knowledge of the overall Digital Media workflow
  • Working knowledge of Paid Search analytics tool (i.e. AdLense/Efficient Frontier, Marin)
  • Working knowledge/familiarity with Javascript
  • Advanced computer literacy, including knowledge of and some experience with Microsoft Office (Excel, Word, PowerPoint, Outlook)
  • Proficient with Excel macros/pivot tables

Client/Relationship Management

  • Experience successfully managing client/co-worker relationships
  • Experience successfully mentoring others

And…

  • Bachelor’s degree or equivalent experience preferred.
  • 8 years’ campaign operations experience or relevant experience
  • Industry experience in automotive, marketing, digital, analytics and/or CRM
  • Have physical and mental requirements to meet the above listed job responsibilities.

Disclaimer

The above information on this description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to the job.

As an Equal Opportunity Employer, GTB Agency, LLC. does not discriminate against applicants or employees because of age, race, color, religion, gender, sexual orientation, genetics, pregnancy-related status, veteran status, physical or mental disability where the individual is otherwise qualified, national or ethnic origin, or on any other basis where protected by local, state, or federal law.



Date Posted: 5/13/20
Apply Here

Accordion Widget
Account Executive - Moncur
Account Executive - Moncur

3-5 years account management experience. Reports to Director of Client Services.

The Moncur Client Services department sets client expectations and then exceeds them. They do this by understanding the client's goals and working with both the client and the internal team to accomplish those goals, on time, on budget and with excellence.

At Moncur, we value integrity, innovation and intelligence and working here, you'll find an energetic, fast-paced setting that develops and promotes motivated and talented individuals who demonstrate initiative. Moncur team members take great pride in delighting clients. Our work environment is dynamic, innovative and entrepreneurial. We have a results-oriented culture that demands astuteness, teamwork and follow-through.

The Account Executive serves as the primary contact and chief advocate for all of his or her accounts. The role requires strategic thinking, clear communication, and a sharp eye for detail. The Account Executive facilitates all meetings, (both internal and external), coordinates with the creative and technology teams to present creative work and marketing strategies to clients, and ensures budgets and timelines are met and the goal of satisfaction, retention and expansion of the accounts assigned to them.

Related search terms: Account Executive, Account Manager, Account Coordinator, Business Manager, Brand Manager, Marketing Manager, Client Services Manager, Assistant Account Executive

Responsibilities

  • Manage the agency’s day-to-day relationship, projects, budgets and timelines with multiple key clients
  • Identify and facilitate organic growth opportunities with existing clients
  • Support new business development
  • Understand and communicate client goals and requirements to team
  • Establish and communicate clear, achievable objectives to team
  • Understands project timelines, scope and billing requirements for each client
  • Proactively identifies issues and risks, escalating them where appropriate
  • Skilled presenter, able to create and deliver presentations and proposals
  • Effectively and efficiently facilitate and run client and team meetings
  • Facilitate client estimates and billings
  • Consistently deliver a beautiful client experience

Requirements

  • Passionate about your work
  • Completely familiar with branding/advertising, web technologies, PR and social media
  • Meticulous attention to detail
  • An excellent communicator (both written & verbal)
  • Ability to manage multiple projects and deadlines at once
  • Effectively balance the dual expectations of your clients and the agency
  • Ability to anticipate potential relationship or expectation issues within an account and communicate internally
  • The inclination to learn more. About everything. Always
  • Agency and client-facing experience is an absolute requirement
Date Posted: 4/2/2020
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Adcraft Club Detroit
2000 Brush St.
Suite 601
Detroit, MI 48226

313.872.7850 (o)