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The Adcraft job board is always free for members. In order to serve our community in a time of increasing need, we are now making all postings for Detroit marketing jobs free ($100 value) until further notice. If you have an opportunity, please email us at adcraft@adcraft.org and we will get it posted to the job board right away.



Accordion Widget
Director, Communications - Rock
Director, Communications - Rock

Whether it is investing capital to create additional jobs, bringing new life to a building or activating a public space, our philosophy is simple: effect positive change in Detroit and the communities we call home. Rock Ventures is a For-More-Than-Profit organization located in the heart of Detroit. Our mission is to strategically vet and pursue opportunities, align interests and provide key services across the affiliated companies, comprising founder and chairman Dan Gilbert's Rock Family of Companies.

As a For-More-Than-Profit organization we believe in doing well by doing good. When it comes to doing well by our team members and the communities we operate in, the question is never “are we doing enough?” The question should always be, “what more can we do?” Our organization seeks to attract diverse talent; engage, develop and retain team members; better engage with the community on issues of race, police brutality, equity and inclusion; and share our commitment so that we can drive the conversation forward.

Apply today to jump into a career that means more than just “going to work.”

Preferred Qualifications

  • 7 years of experience in communications field
  • Bachelor’s degree in communications, public relations, journalism or a related field
  • Experience managing crisis communications strategy with proven examples of success
  • Social media knowledge, including the ability to customize and promote messaging across multiple social platforms 
  • Proven experience securing media coverage in print, online and broadcast media 
  • Experience delivering creative and interesting solutions to complicated challenges 
  • Strong writing skills with a proven track record of writing in different voices for a multitude of audiences


Job Summary
The Director, Communications develops and executes impactful internal and external communications campaigns. They work closely with the media to tell impactful stories and with internal team members to inspire and drive the culture.

Responsibilities

  • Communicate and embodythe culture, vision and overall direction of the team
  • Lead, guide and evaluate the work of direct report team members and/or leaders
  • Work with senior leadership to implement the strategic plan for communications
  • Develop and execute large-scale communications campaigns
  • Create and innovate new ways to communicate business area level messages across various communication platforms
  • Develop and nurture lasting relationships with a diverse base of media, with a focus on national news media
  • Prepare written materials in multiple styles to appeal to a variety of audiences and demographics while maintaining core messaging
  • Participate in crisis communications and strategy development and implementation
  • Manage crisis situations, serving as a go-to point of contact for both the media and internal stakeholders
  • Plan and manage press tours, conferences and events
  • Ensure a high level of editorial review, consistency and quality across all organizational communications
  • Maintain knowledge of the most current communications techniques and practices and use that knowledge to continue to enhance communication efforts

Benefits and Perks

Our team members fuel our strategy, innovation and growth, so we ensure the health and well-being of not just you, but your family, too! We go above and beyond to give you the support you need on an individual level and offer all sorts of ways to help you live your best life. We are proud to offer eligible team members perks and health benefits that will help you have peace of mind. Simply put: We’ve got your back. Check out our full list of Benefits and Perks.

Who We Are

Detroit-basedRock Ventures serves and connects Rocket Mortgage Founder and Cleveland Cavaliers Majority Owner Dan Gilbert’sportfolio of more than 100 companies. The Family ofCompanies’missionisto increase growth, innovation and prosperity inthe cities inwhichits thousands of team memberslive, work and play. Key initiativesincludereal estate development,community investments andeconomicdevelopment. 

Disclaimer

This is an outline of the primary responsibilities of this position. As with everything in life, things change. The tasks and responsibilities can be changed, added to, removed, amended, deleted and modified at any time by the leadership group.

We are proud equal opportunity employers and committed to providing an inclusive environment based on mutual respect for all candidates and team members. Employment decisions, including hiring decisions, are not based on race, color, religion, national origin, sex, physical or mental disability, sexual orientation, gender identity or expression, age, military or veteran status or any other characteristic protected by state or federal law. We also provide reasonable accommodations to qualified individuals with disabilities in accordance with state and federal law. 



Apply Online: https://www.myrocketcareer.com/job-detail-page/17898542/director-communications-detroit-mi/

Accordion Widget
Media Buyer - U of M
Media Buyer - U of M

How to Apply

A cover letter is required for consideration for this position and should be attached as the first page of your resume. The cover letter should address your specific interest in the position, outline skills and experience that directly relate to this position, and include a link to relevant work samples/portfolio.

Note: Currently, all interviews are being conducted virtually. While work arrangements are flexible with regard to work location, all new employees are expected to be in commutable distance to campus, unless reported otherwise in the job posting.

Summary

Michigan Creative is U-M’s largest provider of marketing services to the University of Michigan. We are seeking an experienced Media Buyer to join our team. In this role, you will have the opportunity to work on a wide range of meaningful projects for U-M’s 19 schools and colleges, the Office of the Vice President for Communications, Michigan Medicine and a variety of other clients across the University.

What You'll Do

As Media Buyer, you will be responsible for planning and executing digital and traditional media campaigns for a portfolio of clients across the University of Michigan. You will work as part of Michigan Creative’s digital marketing team, determining which tactics will be most effective in achieving campaign goals, implementing and optimizing those plans across channels, and reporting recommendations to campus partners. You will report to the Media Supervisor.

Mission Statement

The Office of the Vice President for Communications seeks to recruit and retain a diverse workforce as a reflection of our commitment to serve the diverse people of Michigan, to maintain the excellence of the University and to offer our students richly varied disciplines, perspectives, and ways of knowing and learning.

Our Mission

Inspiring pride and support for U-M excellence everywhere.

Our Vision

To be U-M's trusted marketing experts providing leadership and support for our campus partners to create the most cohesive and resonant Michigan brand.

Our Core Values

  • Adaptability
  • Collaboration
  • Creativity
  • Curiosity
  • Diversity, Equity & Inclusion
  • Professionalism

Why Work at Michigan?

In addition to a career filled with purpose and opportunity, the University of Michigan offers a comprehensive benefits package to help you stay well, protect yourself and your family and plan for a secure future. Benefits include:

  • Generous time off, including family care, and maternity and parental leaves
  • A retirement plan that provides two-for-one matching contributions after one year
  • Many choices for comprehensive health insurance
  • Life insurance
  • Long-term disability coverage
  • Flexible spending accounts for healthcare and dependent care expenses

Responsibilities*

  • Design and execute digital media plans across paid search, programmatic, and paid social channels (e.g., Meta, LinkedIn, Snapchat, Twitter, TikTok, etc.); create and optimize successful campaigns that drive engagement, impressions, awareness, and leads
  • Design and execute successful traditional media plans across channels, including radio, newspaper and out-of home
  • Serve as a subject matter expert on media buying best practices and trends, including platform changes and new product offerings
  • Identify and recommend relevant tactics and targeting strategies; leverage data to build insight-driven audience targeting and segmentation   
  • Recommend ad types; set bid strategies and develop keywords
  • Manage campaign budgets, including spend recommendations
  • Manage day-to-day implementation of campaigns; ensure proper execution of media buys by monitoring buys/schedules
  • Assist in strategic analysis of campaigns; analyze key metrics to optimize campaigns; develop reports as needed
  • Build relationships with clients and appropriately respond to client needs
  • Build contacts with key vendors and suppliers
  • Work across a cross-functional team of project managers, writers, designers, developers, and data analysts.
  • Assist the team in developing project processes and timelines

Required Qualifications*

  • A Bachelor's degree in marketing, business, or communications (or an equivalent combination of education, internship and professional experience); a minimum of three years of experience in managing and optimizing digital and traditional advertising campaigns
  • Experience executing search engine marketing (paid search/ppc) and social media campaigns, including an expert knowledge of relevant platforms (e.g., Google Ads, Meta, LinkedIn, Snapchat, Twitter, TikTok, etc.)
  • A basic understanding of UTM-based link tracking and behavioral performance metrics within Google Analytics 
  • A working knowledge of traditional media buying and/or a willingness to develop an expertise in this area
  • An understanding of advertising fundamentals, and a knowledge of media terminology and trends
  • Strong attention to detail with an iterative data- and objective-driven mindset
  • A strong analytical and data storytelling skills with the ability and communicate trends and insights

Desired Qualifications*

  • Google Ads certification(s) and/or Meta media certification(s)
  • Experience drafting and executing ad copy for search, social, and/or print advertising
  • Experience with Meltwater and/or other 3rd party data sources/media planning tools
  • Proficient with pixel and conversion tracking implementation via Google Tag Manager (GTM) and/or GA4.)
  • Experience managing projects and tasks in a project management system (Wrike, Jira, etc.)
  • Adept at presentation software (e.g., Google Slides)

Work Schedule

Michigan Creative is currently hybrid, working in the office at least two days a week.

Application Deadline

Job openings are posted for a minimum of seven calendar days.  The review and selection process may begin as early as the eighth day after posting. This opening may be removed from posting boards and filled anytime after the minimum posting period has ended.

U-M EEO/AA Statement

The University of Michigan is an equal opportunity/affirmative action employer

Apply online: https://careers.umich.edu/job_detail/233745/media-buyer


Accordion Widget
Senior Communications Associate - Bedrock
Senior Communications Associate - Bedrock
Bedrock exists within a larger Family of Companies that are connected through Founder and Chairman, Dan Gilbert. Though these companies vary widely, they are all united by a core set of philosophies (the ISMs) and a shared mission to improve lives and strengthen communities. Rock Central LLC provides talent acquisition services to Bedrock.

ABOUT BEDROCK:

Bedrock is a full-service real estate firm specializing in innovative city-building strategies, reaching far beyond the boundaries of bricks and mortar. Since its founding in 2011, Bedrock and its affiliates have invested and committed more than $5.6 billion to acquiring and developing more than 100 properties in Detroit and Cleveland, including landmark developments at the Hudson’s Site, the Book Tower restoration, City Modern and the May Company Building. Bedrock’s portfolio totals more than 22 million square feet of office, retail and residential space within new construction and adaptive reuse projects.

 

For more information on Bedrock’s projects, visit bedrockdetroit.com or engage with us on FacebookInstagramTwitter and LinkedIn.

 

POSITION SUMMARY

The Senior Communications Associate is responsible for contributing to the development and implementation of communication strategies and materials to inform, engage and secure external media coverage related to Bedrock-led initiatives. They will drive media engagement and support communications initiatives, in collaboration with all teams at the company. In this role, they will plan, write and distribute media related pitches and communications, and secure, track and share media coverage across multiple outlets, including traditional and digital media platforms.

ESSENTIAL FUNTIONS

  • Develop external communications plans for Bedrock-led initiatives, including ground-up developments, corporate programs and partnerships, tenant engagement opportunities, new products/services, etc.

  • Create unique and compelling media pitches and narratives that further define and build upon Bedrock’s mission and vision; develop media materials that incorporate approved messaging

  • Conduct media outreach, and maintain and foster ongoing communication with all relevant local and national media and industry experts

  • Develop talking points and/or reactive and proactive statements, as needed; provide guidance on when/how responses should be issued

  • Review and edit internal materials to ensure alignment and consistency with brand messaging across all teams

  • Work collaboratively across teams to identify and align on projects and strategies for best communication Bedrock initiatives, including the identification of new media channels, event opportunities and ways to position Bedrock positively

  • Vet/identify speaking engagement and award opportunities for Bedrock leaders and team members

  • Provide on-site event or engagement support (as needed)

  • Actively track, monitor and distribute Bedrock coverage reports


POSITION REQUIREMENTS

  • Bachelor’s degree in Communications, Public Relations, Marketing, Business or related field or equivalent education, training and experience

  • 3-5 years of communications experience related to real estate, development or city-building

  • Experience working directly with senior-level leadership

  • Proven record of working directly with external media partners

  • Ability to develop high-level communications strategies and materials that clearly deliver company goals, news and messages

The above statements are intended to describe the general nature and level of work being performed by people assigned to this job. They are not intended to be an exhaustive list of all responsibilities and may be modified periodically.

Disclaimer

This job description should not be construed as an exhaustive list of duties and responsibilities performed by persons assigned to this classification. It is not intended to limit or in any way modify the right of any supervisor or manager to assign, direct and control the work of employees under his/her supervision. All principal duties and responsibilities of this position are essential functions of the position. Job descriptions are reviewed on a regular basis and may be revised at any time. Revisions will be communicated to employees within the classification. This job description does not constitute a contract of employment; therefore, the company may exercise its employment-at-will rights at any time.

 

Bedrock is an equal-opportunity employer.



Apply online: https://www.myrocketcareer.com/job-detail-page/18210130/senior-communications-associate-detroit-mi/

Accordion Widget
Digital Program Director - Beasley Media Group
Digital Program Director - Beasley Media Group

Description:

Beasley Media Group Detroit is looking for an experienced Digital Program Director to lead our cluster’s Digital Department. The ideal candidate will lead and coach our team to develop, produce and deliver engaging content for programming and sales, as well as assist with management of our websites and social media.

Qualifications:

THIS PERSON WILL LEAD THE DIGITAL EXPANSION EFFORT FOR THE CLUSTER:

• Manage and implement strategies to increase website traffic to meet corporate goals through talent and brand focused original content development: creative editorial photo galleries, engagement tools, user generated content, social media referral traffic, email referral traffic, content partnerships, search engine optimization, and third party provided content

• Approach content with a journalistic sensibility; capable of creating and packaging news and information in highly credible, professional and clever ways—and able to lead/coach on-air talent to extend our brands into compelling, multi-media content machines. This involves the use of 3rd. Party Research to drive content development.

• Ability to leverage data and website metrics to advance our digital goals.

• Regularly meets with the Corporate Digital Marketing team on best practices, strategies, content ideas, and content marketing to help achieve company digital goals.

• Coordinates onsite/offsite coverage of events through live streams, real time social media and website updates.

• Executes email marketing with input from PDs, Marketing, and Ad Sales.

• Works with Marketing teams to ensure all digital assets are aligned with the stations/brands by hosting a dedicated Digital Marketing Meeting each week.

• Implements digital contesting via vendor platforms, social and texting platforms.

• Collaborates with sales teams on advertisement-based content strategies and execution and to ensure best programming opportunities/franchises are monetized.

• Oversees digital equipment working with IT and Engineering to determine local equipment needs and services.

REQUIREMENTS:

• Creative and highly motivated to deliver content excellence within any given/assigned parameters and topics—while capturing the vibe and humor of our brands and formats.

• An inquisitive nature and dialed into pop culture.

• Able to thrive within a fast-paced environment and multi-task in an organized, professional, dependable manner.

• Bachelor’s degree in journalism or mass communications preferred with excellent grammar and writing skills, along with visual sensibility.

• Prior experience reporting/writing/repurposing content through media distribution channels.

• Knowledge of WordPress, SEO and social media Posting techniques and policies and email platforms.

• Terrific brainstorming and collaboration skills to work with talent at varying levels of seniority and digital experience.

• Writing samples and/or portfolio.

• Proven ability to lead and coach a team.

• Proficiency in video production/photography/editing software (Adobe Cloud, Photoshop), operating a live stream and social media experience.

Last Date for Consideration: Ongoing - Until position is filled. Interested Applicants Should Indicate Where They Found the Posting.

Submit cover letter and resume to: DetroitJobs@bbgi.com

No Phone Calls Please.

Beasley Media Group, LLC is an Equal Opportunity Employer. No Person will be discriminated against due to race, color, gender, religion, national origin, sexual orientation, age or disability.


 
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