As Executive Director of the Adcraft Club of Detroit, Michelle is responsible for the strategic direction and overall management of the nonprofit association including events, fundraising, marketing, budget stewardship and member outreach. She also serves as Executive Director of the Adcraft Scholarship Fund which awards thousands of dollars every year to high-performing students studying advertising or a related field at Michigan colleges and universities.
As Adcraft’s brand ambassador, Michelle works tirelessly to maintain its century-plus legacy of excellence by being active and visible within the industry. She works closely with other Detroit-based professional organizations to connect, strengthen and celebrate Detroit’s marketing community.
A proud graduate of the University of Michigan, Michelle brings over two decades of marketing experience on both the client and agency sides across a broad range of categories: healthcare, nonprofit, financial services, consumer packaged goods, higher education, energy, government and recruitment marketing. Prior to assuming her current role, Michelle was Managing Director at Campbell Ewald where she oversaw all aspects of strategic and creative development across a diverse team and portfolio of accounts.
Michelle currently sits on the Marketing Advisory Board at Wayne State University’s Mike Ilitch School of Business and is an active participant in Michigan State University’s Women in Advertising & Communication Mentorship Program.