IMPORTANT EVENT DETAILS
Registrants will receive an Attendee Event Instruction email, with webinar link, the day before the event.
ADCRAFT MEMBERS: please make sure the email address listed in your MEMBER PROFILE is accurate as that is the default email that will be used for all event communication.
We know this to be true: Remarkable is a team sport. It takes a collection of passionate, talented people to all come together to bring it into the world. And we also know we are drawn to those who can achieve that amazing feat. We love to hear about everything that went into their highly crafted creations, so we can be inspired to unite a team and work to pull off our own.
That’s the mission behind this year’s Day Show TuesDAY Talk Series. We're bringing Detroit a unique collection of speakers and guests — each and every Tuesday starting September 15th — who want to talk to us about why they believe awe-inspiring craft is a catalyst for meaningful connections — and vice-versa.
FALL 2020 SPEAKER LINEUP
Chris Cuomo | Anchor, Cuomo Prime Time, CNN | 09.15
Tyra Neal | Chief Marketing Officer, Shinola | 09.22
Joe Staples | Executive Creative Director, Mother | 09.29
A PORTION OF EVENT PROCEEDS WILL BENEFIT THE ADCRAFT SCHOLARSHIP FUND , A 501(C)(3) NON-PROFIT ORGANIZATION THAT AWARDS ANNUAL SCHOLARSHIPS TO COLLEGE STUDENTS IN MICHIGAN STUDYING ADVERTISING OR A RELATED FIELD.
VIRTUAL SEATS MAY BE PURCHASED FOR EACH WEBINAR SEPARATELY.
SPECIAL OFFER FOR CURRENT ADCRAFT MEMBERS ONLY -- LOCK IN YOUR VIRTUAL SEAT NOW FOR ALL 3 SPEAKERS AT A DISCOUNTED RATE!
Day Show Tuesday Talk: September 22
Tyra Neal
Shinola
Chief Marketing Officer
Tyra Neal is a big-picture brand strategist + marketing leader with deep digital expertise. Before coming on board as Shinola’s CMO, she was at Aveda (Estée Lauder) as Vice President of Global Marketing, working to contemporize the socially conscious luxury brand across 6 regions and 30 countries.
She held many senior roles within Luxottica/Lenscrafters on the retail portfolio from product marketing (innovation of new product & service options) to strategic marketing (new growth targets, brand re-positioning) to media planning & advertising (from TV upfronts to programmatic buying and everything in between).
Her roots are on the client side, though she honed her digital skills at Resource Interactive (the only other independent agency in Procter & Gamble’s portfolio along with Wieden+Kennedy, and subsequently folded into IBM’s consulting practice).
As a native Clevelander, she identifies strongly with the Midwestern values embodied by the Shinola brand: determination, perseverance & resilience/renewal.