IMPORTANT EVENT DETAILS
Registrants will receive an Attendee Event Instruction email, with webinar link, the day before the event.
ADCRAFT MEMBERS: please make sure the email address listed in your MEMBER PROFILE is accurate as that is the default email that will be used for all event communication.
Agency Spotlight is a new webinar series highlighting the people and work that make Detroit marketing great. We’ll take you 'behind the curtain' of our agency partners to understand their culture, differentiators, clients, and process to create innovative marketing solutions that deliver breakthrough results.
Please join us on Thursday, February 4th at 12PM EST for a brand spotlight with Ford and Bond featuring Jason Sprawka, Global Director of Customer Experience, Ford Motor Company and Sean Claessen, Chief Strategy Officer, Bond Brand Loyalty.
Re-Inventing How We Look at the Customer
COVID-19 has ushered in a period of rapid change and customers are re-inventing themselves into bread-makers, do-it-yourself enthusiasts and financially prudent in the wake of altered work patterns and heightened health-consciousness. At times of rapid change, new questions emerge and clear answers cannot already be known. This discussion explores the rapidly shifting marketing landscape, and the call for flexibility and rapid response. More than at any other time, brands urgently need to create experiences that understand and anticipate shifting customer needs; in this presentation, Sean and Jason will highlight a few of the challenges that Ford has experienced and how nimble responses to immediate needs are reshaping the experience of the brand. As customers reinvent themselves, marketing needs to as well.