REGISTRATION IS NOW CLOSED.
(REGISTRATION CLOSES 12PM ET ON MONDAY, SEPTEMBER 20TH)
IMPORTANT EVENT DETAILS
Registrants will receive an Attendee Event Instruction email, with webinar link, the day before the event.
ADCRAFT MEMBERS: please make sure the email address listed in your MEMBER PROFILE is accurate as that is the default email that will be used for all event communication.
Adcraft is excited to announce a new educational series focused on data and technology, exclusively for Adcraft members. Join us for this multi-part series where you'll hear from top marketers and our featured guests from Disney, Google, Ford, General Motors, Dentsu and GTB, to name a few.
Data + Tech Webinar Series // Part 1: September 21
Yeimy Garcia-Smith
Global Head of Insights and Measurement, Automotive // Google
Yeimy joins us from Google and brings a wealth of valuable experience from her 22 years in the Automotive industry. Yeimy's various roles include current Global Automotive Head of Insights and Measurement, VP Director of Analytics at GTB, as well as 6 years experience at BASF, where she was responsible for various process optimization roles as a Six Sigma Blackbelt . Yeimy is known for her "organizing chaos in a mindful way" style and takes pride and ownership at using this strength to help those around her squeeze the joy out of life in and out of work. Yeimy holds a Bachelor's degree in Scientific and Technical communication from Michigan Tech and an MBA from Walsh.
Ajay Kapoor
Global Director Performance Driven Marketing // General Motors
Ajay is a serial entrepreneur and award-winning corporate executive focused on driving transformation from startup to scaled enterprises. Currently an Executive at General Motors, where he leads Global Performance Driven Marketing reporting to the Global CMO. Encapsulated in this responsibility is creating the modern marketing machine across creative, media, eCommerce / site, martech, analytics, and privacy. The first half of his career were startups, confounding multiple companies; while the last decade was spent in the consumer product goods space – P&G, SharkNinja, and Helen of Troy. Ajay has also been recognized as P&G 40 Under 40 (2019) and by the World Economic Forum as a Global Shaper.
Jen Scheel
Head of Programmatic, US // Dentsu Media
As Head of Programmatic at Dentsu, Jen leads 300+ programmatic experts in crafting consistent and best-in-class programmatic strategy and activation for Dentsu’s portfolio of world-class clients. With over a decade of expertise across programmatic, digital and TV experience, Jen is highly regarded as a key voice and trailblazer within the digital advertising industry. Jen’s leadership style is grounded in motivation and mentorship, this results in a proven track record of highly efficient, skillful and innovative teams.
David Spencer
Manager of Emerging Media & Partnerships // General Motors
David leads Advanced TV strategy and Video testing initiatives across Chevrolet, Cadillac, GMC, and Buick at General Motors. David manages strategy and process for Programmatic, Paid Social, and Paid Search for General Motors globally. He is also an active member of the Media Ratings Council, Mobile Marketing Association, and ANA Cross-Media Measurement Committee.