REGISTRATION IS NOW CLOSED.
(REGISTRATION CLOSES 12PM ET ON MONDAY, DECEMBER 6TH)
IMPORTANT EVENT DETAILS
Registrants will receive an Attendee Event Instruction email, with webinar link, the day before the event.
ADCRAFT MEMBERS: please make sure the email address listed in your MEMBER PROFILE is accurate as that is the default email that will be used for all event communication.
The Detroit ad community represents many diversified industries from financial services to retail to restaurants. Adcraft's newest event series, Focus AD Detroit, will highlight Motown companies and their marketing leadership teams that make our town strong.
Join us on Tuesday, December 7th with Ally Financial Chief Marketing and Public Relations Officer, and lifelong Detroiter Andrea Brimmer as she brings colleague, friend and legendary journalist Katie Couric to discuss the latest in Katie's life, including a new book, followed with a discussion on why Ally's presence in Detroit is so critical to their success.
As a gift to you, Katie Couric would like to provide each registered Adcrafter a copy of her latest book, Going There (select Adcrafters will even receive an autographed copy)!!
Focus AD Detroit Webinar Series // Part 2: December 7
Ally Financial
Andrea Brimmer
Chief Marketing and Public Relations Officer // Ally Financial
Andrea Brimmer is the Chief Marketing and Public Relations Officer at Ally Financial and is recognized as a dynamically disruptive and culturally astute trailblazer. Under her leadership, Ally introduced its "Do It Right" brand promise in 2016, focused on unifying all the company's businesses under one mantra that connects with consumers and their values. "Do It Right" is a point of pride and purpose for Ally and has resulted in the highest consumer brand sentiment and awareness in company history.
Highly-regarded by her peers, Andrea has been honored three times on the Forbes' list of the World's Most Influential CMOs and was named a 2020 Brand Genius by Adweek. She serves on several industry and outside boards which is consistent with her personal mantra, "The meaning of life is to find your gift and the purpose of life is to give it away."
Katie Couric
Award-Winning Journalist and Founder // Katie Couric Media
Katie Couric is an award-winning journalist, New York Times best-selling author and a co-founder of Stand Up To Cancer (SU2C). Since its launch in 2008, Stand Up To Cancer has raised more than $600 million to support cutting edge collaborative science and its research has contributed to nine new FDA approved therapies.
In 2017, she founded Katie Couric Media (KCM), which has developed a number of media projects, including a daily newsletter, a podcast, digital video series and several documentaries. KCM works with purpose driven brands to create premium content that addresses important social issues like gender equality, environmental sustainability and mental health.
Previous documentaries produced by KCM include: America Inside Out with Katie Couric , a six-part series for National Geographic; Gender Revolution: A Journey with Katie Couric , for National Geographic; Under the Gun , which aired on EPIX; and Fed Up , available on iTunes, Amazon and YouTube. Couric was also the executive producer of Unbelievable on Netflix and is developing other scripted projects.
Couric was the first woman to solo anchor a network evening newscast, serving as anchor and managing editor of the CBS Evening News from 2006 to 2011 following 15-years as co-anchor of NBC’s Today show. She also hosted a syndicated show and served as the Yahoo Global News Anchor until 2017. Most recently, Couric was the first guest host of the iconic game show, Jeopardy!.
She has won a duPont-Columbia, a Peabody, two Edward R. Murrows, a Walter Cronkite Award, and multiple Emmys. She was twice named one of Time magazine’s 100 most influential people and was a Glamour Magazine woman of the year three times. She has also received numerous awards for her cancer advocacy work; honored by both the Harvard and Columbia schools of public health, the American Cancer Society and The American Association of Cancer Researchers.
In addition to writing The Best Advice I Ever Got: Lessons from Extraordinary Lives, Couric’s memoir will be published in the Fall of 2021.