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Lunch + Little Caesars: Modernizing a Brand While Staying True to its Roots


Adcraft is excited to announce a special in-person event, Lunch + Little Caesars: Modernizing a Brand While Staying True to its Roots, at Little Caesars World Headquarters in Detroit on Friday, October 7th.  Join us as we sit down with Jaime Pescia, Little Caesars VP Global Creative & Brand Engagement and Will Dean, Head of Art & Design at McKinney, for a conversation moderated by Jodi Porter, Vertical Director, Auto & Dining, Global Business Solutions, TikTok.

ounded in 1959 as a single, family-owned restaurant, Little Caesars has become the third-largest pizza chain in the world. This growth was quick, and despite the company's best efforts, the brand became splintered as it moved across the globe. 

Join Jaime, Will and Jodi as they chat about their journey through a global brand identity redesign and purposeful shift in their creative strategy to becoming the new Official Pizza Sponsor of the the NFL and the #1 pizza brand on TikTok. Attendees will enjoy a networking lunch (pizza!) prior to the program beginning at noon. Space is limited so register now as this is sure to be a sell-out event! 

Friday, October 7th // In-Person Event

Little Caesars World Headquarters // 2125 Woodward Ave., Detroit, MI
$50 // Adcraft Members
$75 Future // Adraft Members 

Event Schedule 

• Event Check-In & Networking Lunch: 11AM-Noon
• Program: Noon-1PM

Modernizing a Brand While Staying True to its Roots
In-Person Event // October 7

Jaime Pescia
VP Global Creative & Brand Engagement // Little Caesars

Jaime is a creative problem-solver, brand activist, designer and artist. She designs innovative brand solutions that develop transformational opportunities. In her role at Little Caesars, she cultivates and upholds one of the most recognized brands in the world. Before being consumed by pizza, Jaime held creative positions at multiple advertising agencies, Goodby Silverstein, BBDO Detroit, Campbell Ewald & Y&R. She has also taught at the International Academy of Design and Technology and the College for Creative Studies. With a focus on communicating persuasive messages that elicit passionate reactions, Jaime is driven by one thing: a relentless desire for better design. 

Will Dean
Head of Art & Design // McKinney

Will joined McKinney after climbing the ranks at some of the best creative shops in San Francisco. Over the course of his career, he has crafted campaigns for brands like Little Caesars, ESPN, Pampers, Mini Cooper, Samsung, Converse, Priceline, Callaway Golf, Travelocity, CarMax, and Mizuno. At McKinney, he guides the creative output on Little Caesars, Pampers, ACC Network, and several others. Additionally, Will oversees all art and design that leave the agency-from advertising to brand identities. His work has been recognized by the Cannes Lions, One Show, Creativity, Adweek, and The New York Times. When he's not obsessing about typefaces and colors, Will is a father, husband, drummer, and dog's best friend.

Conversation Moderated By
Jodi Porter
Vertical Director - Auto & Dining, Global Business Solutions // TikTok

Jodi Porter is the QSR/Dining, Automotive and Multicultural Vertical Director for TikTok. Supporting global business solutions strategy across enterprise accounts. Prior to TikTok leading 20+ years of agency, automotive advertising, marketing and digital software solutions. Jodi is a graduate of Michigan State University. She lives in the Detroit area with her husband Jason, two daughters Ella and Addison, Ozzy (Frenchie) and Bhodi (Briard). Current FYP obsessions #genx #booktok #foodtok #autotok #frenchiesoftiktok #preserving #travellife


Registrants will receive an Attendee Event Instruction email the day before the event.

ADCRAFT MEMBERS: please make sure the email address listed in your MEMBER PROFILE is accurate as that is the default email that will be used for all event communication.

Friday, October 07, 2022, 11:00 AM until 1:00 PM
Little Caesars Corporate Offices
2211 Woodward Ave
Detroit, MI  48201
Additional Info:
Event Contact(s):
Debbie Abdelnour
Adcraft Event Manager
Lauren Hustek
Adcraft Executive Director
Adcraft Educational Committee
Registration is closed - Event is full
Payment In Full In Advance Only
Cancellation Policy:
*Tickets are non-refundable but may be transferred to a colleague.
Adcraft Club Detroit
2000 Brush St.
Suite 601
Detroit, MI 48226