Open to Adcraft members only, this 10-week program runs each spring for newer professionals. Each week is devoted to a different aspect of the business, and the group travels to different agencies, media outlets and more to meet other real-world practitioners and learn techniques for career advancement. The curriculum is designed to be particularly relevant to those with five years experience or less.
The program covers topics including Content Integration, Branded Entertainment, Digital Media, Agency Life, Broadcast Production, Media Sales & Marketing, Creative and others. This program is an excellent training opportunity for new professionals, offering valuable exposure to different facets of our industry.